Welcome back to the Ask Mavis series.
Did you miss it last week?
You can catch up and share your thoughts here:
It’s a great read, packed with very powerful strategies if you want to grow your list like the top bloggers do.
Moving on to this week’s question:
What is a Slug in WordPress?
A slug in WordPress? What on earth is that?
Slugs form part of your URL. They are the words that come after a slash “/”, following your domain name.
For example:http://www.attractionmarketingonline.com/drive-traffic-business-press-releases/- “drive-traffic-business-press-releases” is a slug.
As you can see, I’m not using any extra words, known as “stop words” in my URL such as ‘to’, ‘is’, ‘I’, ‘how’, ‘what’, ‘when’, ‘with’, ‘was’, ‘by’, ‘this’, ‘that’ and the like. Why?
They have no significance, they don’t contribute to my search engine rankings at all. They make the URLs way too long, streching your readers’ eyes. They don’t grab their attention immediately. And search engines pay no attention to them.
Always edit your slugs before publishing your posts. You can do this manually or use a plugin called, SEO Slugs 1.0 by Andrei Mikrukov. It automatically removes stop words like ‘the’, ‘is’, ‘to’ and so on from your permalinks.
To increase the chances of ranking high on the search engines, use keywords only. If you’re doing it manually, be sure to use “-” in between to separate the words.
There you have it. You know what a slug in WordPress is and what you need to do to make your post and page URLs search engine friendly.
Quick question for you…
Is your blog URL properly optmised?
I see a lot of bloggers not editing their slugs and using dates in their permalinks.
Check out this post to learn more:
That’s it for today. I look forward to answering more of your questions.
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