Video Marketing Tips – Lights! Camera! ACTION!

by David Harman on February 27, 2012

Video Marketing Tips   Lights! Camera! ACTION!So, you’ve been told that you should make a video to increase your presence online in order that people can see you and relate better with you.

What’s stopping you? Don’t know what to say?

Don’t believe you have anything that others will find interesting and informative? Don’t have the technical know how to make a video?

Let’s stop right there before we get any more ‘don’ts’ and get into a totally negative mindset!

The fact that you are reading this means that you have a fair degree of technical know-how to operate a computer to read this blog post.

You also have a desire to learn and develop new skills otherwise you’d be on Facebook reading and exchanging comments.

You have a business that you wish to establish online and need to maximise your exposure on the internet.

One of the ways to achieve this is to start making great videos that will be compelling for others to watch and come back for more.

Now that we have our mindset correct let’s get on with preparing our first video…

I am not going to go through the technical requirements or what software to use as many computers, especially laptops, most of them come complete with microphones and webcams.

If yours doesn’t then stand-alone webcams are very cheap and readily available.

Regarding software to record your first video, YouTube has many videos that will explain how to record a video.

What I will go through here is how to prepare the content. This will present you in the best and most natural way.

Remember the purpose of the video is to help people get to know YOU!

1. Setting Up

Ideally, standing is a good for poise and prevents possible slouching. It’s a good business stance.

Unless you have a very good camera or special photography lighting, I recommend you try and record the video in natural sunlight.

This is because most cameras are colour balanced for daylight and if used in artificial light will produce hues of green in fluorescent and orange in tungsten lighting.

Make sure you don’t have a cluttered background as this may cause people to be distracted from what you wish to say. However, don’t make it impersonal.

Remember, you’re introducing yourself and want people to get to know YOU!

Have the strongest light shining on your face and not your back. Your webcam will have you in silhouette otherwise!

2. Content

You should definitely use your first video to introduce yourself, perhaps explaining your background and why you are establishing an online business. Don’t mention your primary company by name, you’re aiming at getting people to know you first!

You should be aiming for about 3-5 minutes, about the content of a blog you will have probably written.

Do maximise the video medium. What do I mean by that? Try to use a visual aid that will help reinforce your message. Take a look at this example I make entitled ‘Are You A Good Egg?’.

Once you know what you are going to talk about, plan out how you are going to deliver your topic. You need a very short introduction to whet the viewers appetite to what’s coming.

Introduce yourself, then start the main content of the video. Conclude with a summary of what you’ve said and leave them a call to action.

If you are not good, or not had much experience, at speaking off-the-cuff then I suggest you write out what you want to say in full. However, I don’t recommend you read it out word for word as I think it will make you appear rather stilted.

By all means make notes to stick up next to your webcam (out of camera shot, or course) to remind you. It will appear that you are keeping an eye contact, which is very important.

Yes, eye contact is vitally important if you want to come across as someone to be trusted and followed. Therefore, keep your eyes on the camera. Not staring but just as you would if holding a conversation with someone who was in the room with you.

3. Starting and Finishing

At both the start and end, position yourself with a smile. You will be able to trim both the start and finish off your video to edit out you switching the recording on and off. And, of course, you can re-record as many times as you want until you’re happy.

However, it may be the first time you’ve experienced yourself ‘live’ and want to perfect the video and end up re-recording and re-recording!

You need to accept that what you see is who you are. People have been living with you in real life just the way you are and are still loving you! Therefore, as long as you aren’t umming and erring too much, PUBLISH!

So… we have reached the point for real action! For you to make your first video. You can do it!

Be sure to contact me if you need further help. My details in the author box below.

This free video shows how you can make money with your videos, get people to join your business via your videos, grab top spots for your keywords…



This Post Brought To You By David Harman

David Harman is the owner and creator of DaveHarman.com. He seeks to help people develop the correct mindset for business.

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Andrew February 27, 2012 at 6:43 PM

A great article. The best advice I can give for being on camera is the same that I give for any sort of public speaking. Practice your speech over and over again, until you know it inside and out. And then use an outline of it, so that all key points are nice and neat if you need them.

What do you think of the three step “tell them what you’re about to tell them, tell them and then tell them what you just told them” way of public speaking? Do you think that is a good way to do a video, once you get to your subject?

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David Harman February 27, 2012 at 9:00 PM

Andrew, glad you appreciated the article. I think you are probably right in using the same public speaking techniques for video making. However, you don’t need to labour the point you wish to get across but do it in a way that they might want to watch the video again, and then recommend their team watch it as well. What I mean is that you must be engaging not lecturing, if you get my drift!
Do your videos get watched frequently?
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Margarita March 1, 2012 at 5:13 PM

Andrew, I don’t think that you have to tell them three or more times the same things in different words. People kind of catch your intention. be sincere and even improvise. In my opinion learning some body language techniques will help. Today I learned about steepling. It conveys confidence and intellectualism. The more you do something, the better you become. You are right. Keeping practicing is the key. It means form conscious knowing to unconscious knowing, aka mastery.

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David Harman March 4, 2012 at 8:13 PM

Margarita, you have highlighted a point about making videos – body language. We take in a phenomenal amount but what we see which why videos are such powerful tools to market with.

I’m intrigued with your ‘steepling’. What is that? I would love to hear some more!

Best regards
David
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Margarita March 9, 2012 at 5:33 PM

David, I have been learning about body language. 80% of what we want to say is not what we actually say. Steepling means fingertips touch, forming a shape like a church steeple. It conveys confidence and self-esteem. I thought it was perfectly connected with the discussion.

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Yaisa Hagood February 27, 2012 at 7:28 PM

I’ve created a few videos and received great responses but I don’t make them often enough. I am very self-conscious which is why I make excuses not to make videos on a regular basis. I felt like the beginning of your post, you were speaking directly to me. I will make an effort to have the correct mind-set and start to use videos to increase my online presence. Thanks for the motivation today David.
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David Harman February 27, 2012 at 9:15 PM

Yaisa, I obviously wrote this article just for you. I’m glad you read it!
It’s exactly the same with making videos. There are people out there just waiting and looking for Yaisa Hagood. They will immediately link with you because they will feel an affinity with you. It’s as you are recommending in your cold market prospecting article. It’s all down to establishing and building relationships.
Send me a link to your next video – try and make before the end of this week. I’m looking forward to seeing your smile!
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Loc from Hotdeal February 28, 2012 at 12:52 AM

I have a fear of public speaking but I made my first video and post it on youtube. I didn’t get too many hits but as I made more videos I became more confident in front of my webcam and it shows in my video. Don’t get me wrong, I still have a fear of public speaking but I’m much better at taking to the webcam now.

The part about “plan out how you are going to deliver your topic”. I absolutely agree you David. This will make your video run a lot smoother.

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David Harman February 28, 2012 at 12:35 PM

Loc, I’m glad that you are persevering with your video making. It is all about mindset. The people you meet in the course of your day accept you for who you are. Now you need to accept yourself as you are!

As I commented to Yaisa, there are people out in the world that are looking for Loc. You are their kind of person. They will find it easy and comfortable relating with you. If you want to be a leader, you need to let them find you!

Keep going, it will getting easier and more comfortable.

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Erin Smith February 28, 2012 at 3:57 AM

I love your advice about how people in our lives see us how we really are and still love us. Just recently I decided that in all my videos I would try to do it in just one take (barring some catastrophic mistake). People see who I am, I’m a little more real, and sometimes little mistakes endear you even more to the viewer. Thanks so much for your tips, I loved them!
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David Harman February 28, 2012 at 12:38 PM

Rock on, Erin! I’m glad I’ve been able to help you on your way to success!
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Michael Burns February 28, 2012 at 5:57 AM

Great read David. I’m still just getting started with Video marketing, so a take in all I can on the topic.

I found what you had to say very educational, thank you. :)
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David Harman February 28, 2012 at 12:40 PM

Glad to be of help, Michael. Please apply the education and get your videos rolling!
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Ethan Chesnut February 28, 2012 at 5:57 AM

Great job on your guest post! Video is something that I have wanted to get started on. I tried a couple, but the lighting in my house is terrible. I will take a few of your ideas and give it another whirl. Thank you for the post!
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David Harman February 28, 2012 at 12:45 PM

Ethan, I struggled with lighting too. I shot a few in artifical light and wasn’t happy with the tones. However, try shooting right by a window with the webcam stuck on the window frame or, now spring is approaching, outdoors.

Wherever, do give it another go. They are great fun to make and people can relate to you much more easily and quickly.

All the best,
David
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Harleena Singh from Freelance Writer February 28, 2012 at 6:41 AM

Wonderful advice David, and am glad to read about it at your blog Mavis!

Speaking of myself, I have a real fear of facing the camera, guess you always fear things till you face them! And I liked your tips about how to go through the process step by step. I guess once you break your initial hesitation and get started, there is no stopping you to reach great heights.

Thanks so much for sharing, and I am going to be sharing this with a few friends who are going to be participating in a video challenge taking place shortly. Am sure this would help newbies as well as seasoned bloggers :)

I wasn’t able to hear the audio/video, perhaps a problem at my end, but you do sound so natural when you speak :)

Thanks once again :)
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David Harman February 28, 2012 at 12:54 PM

Harleena, thank you for your appreciation, even though you had problems with the sound. You’ll find the original on YouTube.

Do get in front of the camera and your video challenge sounds as if that might be just the vehicle to get you there. It’s great fun – really. I too was a little hesitant at first. Just remember that the camera doesn’t respond, it’s only people that appreciate you that will, like you’ve done to me!

You’re correct, once over the first step there’ll be no stopping you!

Here’s to a great video star,
David
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Nicky February 28, 2012 at 9:40 AM

Some good tips there – I especially liked the one about the background and looking at the camera. I watched one yesterday where the background was of a chaotic household and yet the person on camera would have us believe they were a very successful marketer. The message did not seem congruent to me. I saw another the other day where the person was using a web cam but was reading from the screen verbatim. The result was that I was left believing that the person did not know their topic and also without looking at the camera it did not build feelings of trust for me.

I guess I used to be the opposite, with a natural tendancy to curly and somewhat unruly hair, I would never do a video unless I had straightened my hair, learned my script off by heart and ensured an immaculate background. This was FAR too costly in terms of missed opportunity and now having just got involved with a video marketing tool, I am a lot more keen to just get the message out there and like Erin above, I am trying to do it in one take!

Great post on a very current topic.
Thanks
Nicky
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David Harman February 28, 2012 at 1:01 PM

Nicky, glad I made sense to you. I agree, there has to be a balance otherwise we freeze seeking for perfection. However, how we present ourselves is important. We have to come over as genuine but with the authority of a leader.

It’s all down to confidence, and that doesn’t happen by not doing anything! You sound as if you are moving – keep going and I wish you every success!

David
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Jane from guest blogging tutorial February 28, 2012 at 11:02 AM

Hey David, I still remember how hard it was for me to record my first ever video and publish on Youtube. I still haven’t made a professional head shot video, but it is true that as you make more, the easier it becomes. Or probably we don’t care anymore? LOL>
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David Harman February 28, 2012 at 8:12 PM

Your final comment is getting close, Jane. I think that we learn to be happy with who we are and realise that we won’t be friends with everyone! Then we just get on with it without the worry.

Carry on making the videos though. It’s a great way to communicate!

Regards
David
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Ivin' from Social Media Services February 28, 2012 at 12:24 PM

Hello Dave. I enjoyed your post, mainly because I vlog myself and I thought you actually including a video in the post ads a great touch of professionalism to it as well as a practical example. I gotta say that the first time is seriously nerve wrecking. I remember it vaguely but the knot is still very vivid. The tip about natural sunlight is very valuable, coming from a veteran. The reason is because having supplemental light doesn’t always work everywhere.
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David Harman February 28, 2012 at 8:15 PM

Thanks for your appreciation Ivin.
Best of success,
David
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Steve Shoemaker February 28, 2012 at 1:49 PM

Great post I love video marketing. Most of my videos tend to be screen shares and power points but they are just as effective. A great way to brand yourself as a leader.

Steve
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David Harman February 28, 2012 at 8:18 PM

Thanks Steve. Screen shares and Power Points are great but I think people will relate with you if they can see you too. It is nerve racking at first but it gets easier every time.

Be a great leader, Steve.

All the best,
David
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Jim Jenks February 28, 2012 at 5:59 PM

Thanks for this. I’m still trying to talk myself into doing more videos but I keep telling myself I’m not good enough at it. Everything I read tells me to just dive right in and get it out there, and that people like the “real” aspect of it.

Thanks for the insights.

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David Harman February 28, 2012 at 11:01 PM

Jim, thanks for being so honest with your feelings. Many who are contemplating their first video will know exactly what you mean!

You do indeed need to ‘dive in’. However, do your planning and preparation and don’t expect perfection. The fact you have connected with the world is more important. Please stop reading and do it!

…and have fun!

Here’s to your success!
David
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Noah from Make Money Online February 29, 2012 at 9:37 AM

Hey Mavis. Nice post. However, I would like to ask if you have a post regarding the specific technical setup of creating Internet videos and how to post it in an HTML site? Much like those of Darren Rowse and John Chow’s caliber videos. Thanks….

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David Harman February 29, 2012 at 9:32 PM

If I can answer on behalf of Mavis; if this is your first video I would recommend YouTube. You can either record the video direct or upload video made outside YouTube. Once in YouTube you can access either a hyperlink or HTML code for embedding in your website.
You’ll find many videos in YouTube that will give you a step by step guide.
Hope this answers your query. If not, please contact me through my site or Facebook.
Regards
Noah
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Okto February 29, 2012 at 10:26 PM

“Screen shares and Power Points are great but I think people will relate with you if they can see you too. It is nerve racking at first but it gets easier every time” … I second opinion to this statement.

Great post, just what I needed.

Thanks for share the post

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David Harman March 1, 2012 at 11:21 PM

Okto, I appreciate your confirmation.
Thank you!
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Sandy February 29, 2012 at 10:31 PM

Hi David,

You wrote a post like it was really for a professional artist who wants the world to see her/him.
it is all about trying to do it correct ,the more you will do it the more it will get better.
I haven’t started with video marketing yet,but I will think about this post the day I will be ready to publish my video’s.

Cheers,

SANDY
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David Harman March 1, 2012 at 11:25 PM

Sandy, thanks for your comment. Your first video, like mine, won’t be perfect but we do need to aim to present as if professional. We are business people after all.

Don’t wait too long before getting in front of the camera. You’ll be amazed at the increased interest you will have created.

I wish you every success,
David
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Matt February 29, 2012 at 11:55 PM

Great post, especially when focusing on the technical side of video creation. One thing that I wanted to add with regards to video is that Google LOVES video. When you can add relevant video content to you site, Google is currently favoring those sites. There have been considerable increases in ranking just from adding video to one’s website.

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David Harman March 1, 2012 at 11:27 PM

Matt, thanks for the acclaim and the additional information about Google. Another good business reason for getting in front of the webcam!

Best regards,
David
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Arti March 1, 2012 at 3:41 AM

Thanks for the post David! I have never got down to making videos but reading this post inspires me to make one. Thanks for bringing such a motivating post to us and thanks to Mavis too.

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David Harman March 2, 2012 at 6:55 PM

Arti, as with much in business, it’s the ACTION that’s taken is what counts. I will only count this as a successful blog if you make that video…and then make a second!

Send me the link to them – it will reassure me :-)

All the best,
David
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Kevin March 1, 2012 at 5:42 AM

Quite profitable advice. I created some videos for online marketing and I have to make changes according to your wonderful advice. Because I do believe online marketing through video quite effective in compare to other methods. Thanks a ton David!

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David Harman March 2, 2012 at 6:59 PM

Kevin, glad I have been of help and inspiration. Video is so powerful because it is visual and we take in something like 80% of information visually!

So do get that camera out again, Kevin!

Every success,
David
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Mark March 1, 2012 at 9:39 PM

Video marketing is probably the strongest marketing form that you can ever implement. However, not all people are comfortable with recording themselves and posting it publicly. The ones who do overcome this obstacle are destined to have a great success, especially if they know how to do it. Thanks for the awesome tips David

M Mark

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David Harman March 3, 2012 at 1:53 PM

Mark, you sound as if you’re speaking from experience. Your thanks and appreciation are valued.

Regards
David
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Abdul Waheed March 1, 2012 at 9:40 PM

Hey Mavis,

Awesome post here by David, some really good informative value with great tip.

Abdul
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David Harman March 3, 2012 at 1:54 PM

I hope, Abdul, you’ll be making videos very soon. Welcome to the team!

Regards
David
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Barry wells March 2, 2012 at 7:39 AM

Hi David,

These are some great tips for people to start creating videos. I’m currently holding a video blog challenge where I’m trying to get people to start creating videos and place them on their blogs.

Loads of people fear creating videos and I’ve heard all the excuses: Don’t like my voice, not sure what to say, don’t like how i come across, etc etc.

I think you made a really valuable point about others having seen and been around us in our every day lives and they still love us so we’re not that bad. We should all be more comfortable with who we are and not let these things hold us back.

Once we start creating videos and have got over the fear factor we look back and wonder what all the fuss was about :)

Great post with some great tips David, thanks.

Barry
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David Harman March 3, 2012 at 2:01 PM

Barry, thanks for your valuable affirmation. We do indeed have to be comfortable with ourselves and perhaps making videos is the test!

Wish you very success on your video challenge. How do people get involved?

Best regards
David
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Ryan Biddulph March 2, 2012 at 8:35 AM

Excellent Mavis! So key to hit the Publish button. Many shoot like 1 video, if that, because they are self-conscious and totally terrified of any little blips. Shoot the video and upload it darnit!

Thanks for sharing!

Ryan
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David Harman March 3, 2012 at 2:04 PM

Glad you agree Ryan. Just get out there!

It is great fun…I’m sure you’ll agree!

Regards
David
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Lily Rose March 5, 2012 at 10:24 AM

I am aware that video blogging may be the future, but I hate being in front of the camera. I’m seriously considering to hire somebody to do that for me!

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David Harman March 9, 2012 at 9:40 PM

Oh Lily! With a profile picture like yours I frankly don’t believe you!
It is scary doing the first few but once you realise that the strange person you see isYOU it becomes great fun.
As Nike say ‘Just Do It!’
All the best,
David
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Viola Tam March 5, 2012 at 11:30 AM

Hi, David,

Great tips that you have shared with us. Thank you!

I have a YouTube account but have not shot any video yet. Your advice can certainly help me to start it the right way.

I totally agree with you about presenting ourself as the real person that pthers see in everyday life.
I believe an authentic self is one of the key factors for better connection with others.

PS: Thank you, Mavis, for bringing in valuable information from David :)

Viola Tam
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David Harman March 9, 2012 at 9:42 PM

Thanks you for your appreciation, Viola.
Do make videos, they’ll open up a whole new dimension to your business.
Every success,
David
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Giusy March 8, 2012 at 11:48 PM

Great tips! I would add that it is important that the name of the site, or better, the URL of the site you want to promote is always present during the video. Better if it is at the bottom right of the video.

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David Harman March 9, 2012 at 9:45 PM

Giusy, true, although I would add that it depends what you’re seeking to achieve. You should be seeking to give value without a sting in the tail.

Therefore, it’s good just to be at times.

All the best,
David
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Oliver Tausend March 10, 2012 at 11:57 AM

Hi David,

what can I say ? Solid, hands-on common sense advice. Thanks for sharing your insights.

In most cases, getting started with shooting videos is the single most important obstacle for people, so we really need a low-key approach to make it as easy as possible for people to get started.

Be blessed

Oliver
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David Harman March 11, 2012 at 9:02 PM

Thanks for your support Oliver.

Videos are a powerful tool and very easy to make. It is a shock to the system seeing yourself on the screen but that is YOU! It’s how people having being experiencing us anyway, so the sooner we get used to it the better and can carry on carrying on!

Every success!
David
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Margarita March 12, 2012 at 6:07 PM

The tips are great. I read the posts again a week later. I see it differently now. The whole point is not HOW it will come out. If you are a beginner, it does not matter. Just Do it. First, though, you want to answer the most important question: WHY do you want to do the video. Then, just record something to your best ability. The following trials will be easier and better. Don’t forget the 4 stages of learning: 1. you don’t know that you don’t know; 2. you know that you don’t know; 3. you know that you know; 4. you don’t know that you know (mastery). If it is the first time with your recording experience, you are at stage 2. Go through the learning with joy and gratitude.

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David Harman March 12, 2012 at 8:17 PM

Thank you Margarita for these additional points. It’s important we recognise where we are at in the stages of learning – we don’t become experts overnight!!

Wishing you every success,
David
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