What’s stopping you? Don’t know what to say?
Don’t believe you have anything that others will find interesting and informative? Don’t have the technical know how to make a video?
Let’s stop right there before we get any more ‘don’ts’ and get into a totally negative mindset!
The fact that you are reading this means that you have a fair degree of technical know-how to operate a computer to read this blog post.
You also have a desire to learn and develop new skills otherwise you’d be on Facebook reading and exchanging comments.
You have a business that you wish to establish online and need to maximise your exposure on the internet.
One of the ways to achieve this is to start making great videos that will be compelling for others to watch and come back for more.
Now that we have our mindset correct let’s get on with preparing our first video…
I am not going to go through the technical requirements or what software to use as many computers, especially laptops, most of them come complete with microphones and webcams.
If yours doesn’t then stand-alone webcams are very cheap and readily available.
Regarding software to record your first video, YouTube has many videos that will explain how to record a video.
What I will go through here is how to prepare the content. This will present you in the best and most natural way.
Remember the purpose of the video is to help people get to know YOU!
1. Setting Up
Ideally, standing is a good for poise and prevents possible slouching. It’s a good business stance.
Unless you have a very good camera or special photography lighting, I recommend you try and record the video in natural sunlight.
This is because most cameras are colour balanced for daylight and if used in artificial light will produce hues of green in fluorescent and orange in tungsten lighting.
Make sure you don’t have a cluttered background as this may cause people to be distracted from what you wish to say. However, don’t make it impersonal.
Remember, you’re introducing yourself and want people to get to know YOU!
Have the strongest light shining on your face and not your back. Your webcam will have you in silhouette otherwise!
You should definitely use your first video to introduce yourself, perhaps explaining your background and why you are establishing an online business. Don’t mention your primary company by name, you’re aiming at getting people to know you first!
You should be aiming for about 3-5 minutes, about the content of a blog you will have probably written.
Do maximise the video medium. What do I mean by that? Try to use a visual aid that will help reinforce your message. Take a look at this example I make entitled ‘Are You A Good Egg?’.
Once you know what you are going to talk about, plan out how you are going to deliver your topic. You need a very short introduction to whet the viewers appetite to what’s coming.
Introduce yourself, then start the main content of the video. Conclude with a summary of what you’ve said and leave them a call to action.
If you are not good, or not had much experience, at speaking off-the-cuff then I suggest you write out what you want to say in full. However, I don’t recommend you read it out word for word as I think it will make you appear rather stilted.
By all means make notes to stick up next to your webcam (out of camera shot, or course) to remind you. It will appear that you are keeping an eye contact, which is very important.
Yes, eye contact is vitally important if you want to come across as someone to be trusted and followed. Therefore, keep your eyes on the camera. Not staring but just as you would if holding a conversation with someone who was in the room with you.
3. Starting and Finishing
At both the start and end, position yourself with a smile. You will be able to trim both the start and finish off your video to edit out you switching the recording on and off. And, of course, you can re-record as many times as you want until you’re happy.
However, it may be the first time you’ve experienced yourself ‘live’ and want to perfect the video and end up re-recording and re-recording!
You need to accept that what you see is who you are. People have been living with you in real life just the way you are and are still loving you! Therefore, as long as you aren’t umming and erring too much, PUBLISH!
So… we have reached the point for real action! For you to make your first video. You can do it!
Be sure to contact me if you need further help. My details in the author box below.
This free video shows how you can make money with your videos, get people to join your business via your videos, grab top spots for your keywords…