One of the key aspects to building a blog that most people miss out on is the fact that running a blog is about building a relationship with your visitors.
The relationships you create with them make sure that they keep visiting your blog on a regular basis, bookmark it, Facebook and Twitter it and generally share it with the entire world.
Once you’ve created this loyal following, they’ll want to know more about how you run your online business and blog, including all the tools that you use to create success.
Because you’re a successful blogger in their eyes and they want to at least know part of how you got to where you are right now. And then they might stand a chance of copying your success now that they know a bit more about how you achieved yours.
Now most bloggers understand that sharing this type of information is beneficial to everyone. Firstly, your readers get an insider look at how you run your business. Secondly, this brands you as an online entity that can be trusted and any product or service you promote in the future will be pretty much pre-sold to your visitors based on your existing relationship with them.
See, there’s that word again – relationship. And last but not least you can obviously earn nice, recurring affiliate commissions by sharing your tools with your visitors – if they have an affiliate programme, of course.
Let’s see how your online business tools page is doing, shall we?
1. Is Your Tools Page Just Plastered With Banners?
Unfortunately most bloggers don’t make an effort to create a converting tools page. They display some banners and that’s it. They don’t share any features, what they like or don’t like about the tools or the results they get/got from using them. This is just advertising at its best. Run!
2. Are the Links on Your Tools Page Working?
It’s so, so important to make sure that all the links on your tools page work. If I had a dime for every time I found a blog I like with one broken link after another then I’d have a whole lotta dimes!
3. Are Your Tools Still Current?
You need to make sure that whatever tools you’re using are kept current too. That password manager you’ve used for the last 5 years might still work pretty well but chances are there’s a better, cheaper, faster and more stable tool that does the exact same job.
If you’re not seen to be keeping current with developing trends it could affect your readership level.
4. Is Your Tools Page Relevant to Your Niche?
It’s also really important that you keep your tools list or page relevant to the niche you’re in. It’s all too common for people to hear that some weight-loss product has great affiliate commissions so they rush off and put a banner on their blog for it. Which would be nice except that their blog is actually about carpentry.
This is one quick way to lose visitors by the hundred – they can spot advertising a million miles away!
I invite you to check out my online business tools page to see what I’m talking about.
Online Business Tools Page Key Takeaway
If you don’t pay attention to creating a helpful online business tools page, then nobody will care. This page should be for helping your readers to find the tools that can help them become successful in their online business.
Keep it relevant, make sure your links actually work and keep updating your tools list regularly and you really can’t go too far wrong folks!
- What does your tools page say about you?
- Does your page meet the criteria above?
- What’s your experience with the tools pages on the other blogs?
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