LinkedIn Marketing – How to Promote Your Brand and Content on LinkedIn

by Mavis Nong on April 11, 2012

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedInA LOT of marketers spend most of their time on Facebook and Twitter.

What about LinkedIn? Are you also not taking advantage of this social site to get in front of your targeted audience?

How would you like to hang out with professional business people and generate some exposure?

Why LinkedIn?

LinkedIn is an incredibly powerful online social network designed specifically for professionals and executives with whom you can connect and network. It has over 100 million members in over 200 countries.

The quality of the members is high and the average household income is $110,000 per year, giving them a disposable income to start a business if they so desire.

This social media platform is all about professional connections rather than just friends and is ideal for network marketing entrepreneurs.

How to Use LinkedIn for Maximum Results

As LinkedIn is a white-collar” social site, you don’t want to go and in there and start acting unprofessionally, doing all the wrong things like posting your business opportunity links everywhere.

No one will take you seriously!

You want to always lead with value, value and value. Your goal should be to offer marketing, mindset and leadership training and tips. And, this will set you apart and help you to attract more people who are hungry to learn from you.

Let’s get the basics right…

1. Create Your Profile

It’s best to use your own name and add what you do. People will be able to see this right away when they come across your profile. They can decide whether to connect with you or not based on your career or interests.

Image is very important - you need to upload your nice, smiling, positive-looking picture (not your pet, family or business logo).

Your profile should tell a story about you and display your personality – put up ALL the information about you including your business, other social media and blog links.

You also need to include your current and past work details. This is just like writing your CV!

2. Join Groups in Your Niche

There are groups that you can join on LinkedIn to connect with like-minded individuals and to share your content. You want to look for larger and active groups. You can join up to 50 groups. This is not Facebook!

It may take a few days before you get accepted in to some groups, so you need to exercise your patience. There’s no harm in contacting the group owner if nothing happens after a while.

How do you find them?

You’re in luck today! You can grab a list of 42 LinkedIn groups that I use to share my content on your way out LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

You can also create your own group (you’re allowed up to 10). This will allow you to message your members every now and then.

3. Sharing Content in Multiple Groups

If you want your content to be seen and attract the “white collar” professionals to your blog and business, then you need to post your content in the discussion section of each group (where content sharing is allowed).

This is exactly what I do with every piece of content I create. I also respond to people who comment on my articles and connect with them there.

With what result?

I keep attracting new traffic to my blog and generating leads as well as getting new connections and comments like:

“I found you on LinkedIn”

“I’ve been following your articles on LinkedIn”

Now, it can be very time-consuming to post your content in this groups manually, I mean visiting each group to add your content.

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

I’ve been doing it manually until I discovered a quicker way to do it in about 5 minutes, WITHOUT using any tool! If you know of any app or tool to use, please let me know in the comments section below LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

How to Promote Your Content in the LinkedIn Groups at Once

1. The first thing you need to do is to share your your blog post link on your own profile (by clicking on the “Home” tab) so that your connections can see it in the news feed. If you have a catchy headline, an attractive image and a short comment about your post, then you will attract more eyeballs.

2. Hit “Like” if you dig your post and click on the “Share” link as shown in the image below so that you can share your link in the groups at one go.

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

3. Check the “Post to group(s)” option only and start selecting your relevant groups, allowing content sharing.

What happens is, when you hit the first alphabet e.g. “A” all groups under “A” will come up, then you just click on them and they get added to the “Group(s)” field.

Since I belong to a lot of groups under “M”, I usually enter “ma”, “ml” and “mu”. See what I mean below:

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

I know all my groups’ first letters, so I go through this quicker. However, it’s best for you to keep your list (get it below) handy until you get the hang of it.

4. Add your title and short comment about your post.

5. Hit the “Share” link to post in all the groups at the same time.

6. In just a second, your update will show up in the news feed and in all the selected groups, giving your content more exposure!

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

Side note: I have 14 minutes to edit or delete the post…

And, that’s it!

Note that some group owners moderate each post update. So don’t be surprised when you don’t see your links right away!

4. Use the Answers Section

I have to say that LinkedIn Answers is one of the most effective but under-utilised way to build credibility, promote brand, generate traffic and leads.

You need to go for a category that you have some experience or expertise in.

Go to the search option and choose “Answers” and enter your keyword. In the example below, I have used “blogging”.

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

Choose a question that you want to answer and do your best to your provide an intelligent answer. You can always add your relevant blog post links. Don’t just spam people with your links. No one will take your seriously!

You also don’t want to spend hours on end answering people’s questions.

If you use this strategy properly, you’ll start generating some exposure, traffic and leads for your business.

Key Takeaway

There you have it.

Social media is RED-HOT right now. If you’re not embracing it and not making money with it, you’re MISSING the boat! Get instant access to the modern-day and amazing marketing strategies including social media marketing and skyrocket your business!

If you’re not promoting your brand and exposing your content on LinkedIn, you’re missing out on this goldmine. LinkedIn is not as busy as Facebook and Twitter but very powerful.

Go and get those big shots in to your business!

Oh, before you go, be sure to grab a list of 42 Linkedin groups that I use to share my content in less than 5 minutes.

You can download this list in exchange for a tweet.

Click on the button below and download my list for free, if you pay with a tweet. 

Enjoy and implement! LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn

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Here’s to promoting your brand and content, generating free traffic and leads on LinkedIn!

LinkedIn Marketing   How to Promote Your Brand and Content on LinkedIn
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Michael A. Buccilli April 11, 2012 at 9:12 AM

Mavis, this a very good article and the information on sharing to groups is invaluable to me. I am Linkedin and have been only placing shares and direct posts to individual groups. I have been on Linkedin for over two years now but in many ways I am still a Neophyte and have not utilized this wonderful site to it’s potential. Thank you again for sharing your knowledge.
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Mavis Nong April 23, 2012 at 2:13 PM

You’re welcome, Michael. Glad you found this helpful :)

See you there!

Mavis
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Amit Shaw April 11, 2012 at 9:44 AM

Thanks Mavis. I am using LinkedIn from since last year and its really very effective even i am getting good visitor from Linked In. I think i should spend more time on Linkedin rather than Twitter.
Hardly i get Visitor from Twitter ;) .
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Mavis Nong April 11, 2012 at 10:18 AM

You’re welcome, Amit. If something works better for you, stick with it ;)

Best,
Mavis

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colette aka workfmhomediva April 11, 2012 at 10:19 AM

Thanks for sharing this awesome post Mavis. Linkedin is so underated, and if used properly can generate leads for your business.
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Mavis Nong April 11, 2012 at 10:57 AM

You’re welcome, Colette. Agreed, it’s working well for me :)

See you there and at the UK Internet MLM Summit tomorrow – yay!

Best,
Mavis

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Aasma from Rancor Infotech April 11, 2012 at 11:19 AM

Thanks Mavis, For sharing such an amazing post about LinkedIn. You can easily find many posts about Facebook & twitter, but you hardly get any good post related to LinkedIn. After reading your post, I know how to use LinkedIn at its best. :)
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Mavis Nong April 11, 2012 at 12:23 PM

You’re welcome, Aasma. I’m glad to hear that you found this helpful :)

Best,
Mavis

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Andy Fleming April 11, 2012 at 11:28 AM

Great article Mavis. I think Linkedin gets over looked by so many people, I’ve been there from the start of my time in marketing but have not used it to it’s full potential, but after reading your post will start posting to the groups that I’m in. But a problem I have at this time with being a newbe is time, having a tool to automate the process would be great. One tool I do use to post to Linkedin is HootSuite (Free/$5.99pm), I can load up my weeks updates in one go and it can also be used to update FB & Twitter.

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Mavis Nong April 11, 2012 at 12:26 PM

Thanks, Andy. Welcome to my blog! :)

I couldn’t agree with you more about LinkedIn being under-utilised.

Are you able to post in the groups using Hootsuite? I find that my little trick works well for me to be honest. But, yes a tool would be even better, like in seconds ;)

Looking forward to meeting you at the event tomorrow!

Best,
Mavis

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Noreen April 11, 2012 at 12:00 PM

Great reminder on how best to utilize LinkedIn. Just updated my profile. Thanks a lot for sharing this article!

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Mavis Nong April 11, 2012 at 1:03 PM

You’re welcome, Noreen.

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Janelle Wright April 11, 2012 at 12:14 PM

This post is perfect time Mavis! LinkedIn is such a great resource and the tips you’ve provided here are so very valuable, especially the list of groups…Thank You!
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Mavis Nong April 11, 2012 at 1:02 PM

You’re most welcome, Janelle! Looking forward to meeting you tomorrow! :)

Best,
Mavis

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Larry April 11, 2012 at 1:29 PM

“A lot of marketers spend most of their time on Facebook and Twitter ..” and for good reason I’d say! Facebook is probably getting a ton more traffic than Twitter, LinkedIn or Youtube combined, and is responsible for driving a LOT of referral traffic than either of the other major players in the social media industry.

Having said that, let’s not underestimate the power of ‘smaller’ networks such a LinkedIn. Its a brilliant tool without a shadow of a doubt, especially for connecting professionals, and therefore it is imperative to have your presence on LinkedIn as well otherwise you’re probably missing out, as stated in the article above. Good, informative post, and a great read, Mavis!
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Mavis Nong April 23, 2012 at 2:16 PM

I know what you mean, Larry. Those who take advantage of the smaller social sites do see some great results ;)

Thanks for your kind words :)

Best,
Mavis
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Rhonda April 11, 2012 at 2:00 PM

I have to admit, I overlook LinkedIn many times. I do like it, but after reading your article, I realize I”m missing out by not sharing my own content there. I agree with Larry..although it may get less traffic and attention, you’re able to connect with professionals there which is a great place for opening new opportunities and gaining new clients for those who offer services or coaching.
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Mavis Nong April 23, 2012 at 2:31 PM

Now you know how you can share your content and promote your brand there, Rhonda ;)

See you there!

Mavis
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Love K. April 11, 2012 at 2:51 PM

Hi. Thanks for this informative post! I have been getting invitations to join Linkedin before but disregarded them. I think I will try them out too. How long have you been a part of this site?

Thanks for this post!

-Love K.

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Mavis Nong April 13, 2012 at 10:06 AM

You’re welcome. Quite a while.

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Sanna Hellström April 11, 2012 at 3:11 PM

Wow Mavis,

I have been thinking that LinkedIn seemed like a boring corner of the social media room……..well, I´ve changed my mind and I will hurry over there and start working on it!

How come you´ve got the answers to everything Mavis? :)

Kindly,
Sanna
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Jack April 11, 2012 at 4:32 PM

Like most here, I overlooked LinkedIn too. I didn’t bother to read much about it because I thought it would something like myspace which never appealed me.

I guess it’s time to take it more seriously :)

Thanks Mavis !

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Mavis Nong April 11, 2012 at 4:35 PM

You’re welcome, Jack. See you there! :)

Best,
Mavis

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Jacs April 11, 2012 at 6:05 PM

thanks for the group sharing tips Mavis – haven’t done this yet!!
Jacs
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Mavis Nong April 11, 2012 at 6:44 PM

My pleasure, Jacs :)

See you tomorrow!

Mavis

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Ileane April 11, 2012 at 6:55 PM

Mavis, thanks for sharing the LinkedIn tips. I have a question for you – are you considering adding the LinkedIn button to your sharing bar? I was thinking about adding it, but at some point it gets to be overkill don’t you think?

Thanks for you awesome tips as always!! (btw I’ve loving Post Planner thanks to you).
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Andrew April 11, 2012 at 9:26 PM

I’ve never even considered LinkedIn to be a viable way to do marketing. It seems like a really easy process, but it’s not one of the ways that pop to mind when you think of ‘internet marketing strategies’.

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Mavis Nong April 13, 2012 at 10:02 AM

Now, you know what to do there now, Andrew.

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Ann April 12, 2012 at 1:48 AM

Wow, Mavis, you and I are following each other’s ideas all around the tribe here. Between the two of us we should get LinkedIn as log jammed as some of those Facebook Groups we’ve all signed up for. We rock.
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Mavis Nong April 13, 2012 at 10:00 AM

How are you finding Post Planner now, Ann?

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Madonna April 12, 2012 at 2:19 AM

A wealth of wisdom as usual Mavis. Thank you for sharing this great post. Have bookmarked it for future reference.

Madonna
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Mavis Nong April 13, 2012 at 9:58 AM

You’re welcome, Madonna. Glad you found it helpful :)

Best,
Mavis

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Nick Stamoulis April 12, 2012 at 3:12 PM

LinkedIn is a very useful social media network, especially for B2Bs. Facebook and Twitter are good, but there are lots of distractions. People use LinkedIn strictly for business so they may be more receptive to your message.

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Mavis Nong April 13, 2012 at 9:55 AM

I couldn’t agree with you more, Nick.

Best,
Mavis

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Jane from aweber review April 12, 2012 at 6:49 PM

It is wonderful to find how LinkedIn can be used for marketing. Thank you sharing the details in a detailed way. LinkedIn has good prospects for marketing in the coming days. The groups section is promising.
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Mavis Nong April 13, 2012 at 9:53 AM

Posting in the groups works, Jane ;)

Best,
Mavis

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Steve April 13, 2012 at 4:01 AM

I am always been hesitate to use Linkedin, but which this step by step guide I think I might just head over and start.

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Mavis Nong April 13, 2012 at 9:52 AM

See you there, Steve!

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Becca April 13, 2012 at 6:05 AM

LinkedIn has now been a bridge between the actual consumers and the companies. It is a great place to reach your target market. thanks for the share.

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Mavis Nong April 13, 2012 at 9:51 AM

You’re welcome, Becca :)

Best,
Mavis

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Viola Tam April 13, 2012 at 6:42 AM

Hi, Mavis,

What a wonderful post! A lot of marketers are talking about the power of social media. Some give away generic statistics emphasizing on the power of the internet. Others give our tips here and there. You are different! You bring in the key ACTION parts that actually ‘sell’ the idea that LinkedIn is a Goldmine! No convincing. Simply sharing :)

You are providing such a wonderful service to the online buisness world! I do appreciate you and value you as my friend :)

Viola Tam
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Mavis Nong April 13, 2012 at 9:50 AM

Ah, thank you very much for your kind words and encouragement, Viola :)

I appreciate you too, my friend!

Best,
Mavis

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Angel Deang April 13, 2012 at 10:31 AM

LinkedIn is would be tool in social media engagement, unlike any other social media sites this site offers high level of professionalism wherein Professionals in different fields and in different states congregate together to form a single online community where sharing of thoughts and useful ideas is practice. The tactic of acting a professional one would be the greatest armed in engaging in this kind of network. Thanks for having a helpful review and sharing this post with us!

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Mavis Nong April 23, 2012 at 1:06 PM

You’re welcome, Angel.

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Janet April 13, 2012 at 10:40 AM

It is very interesting to explore the possibility of marketing through LinkedIn. Thank you for providing detailed steps.

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Mavis Nong April 23, 2012 at 1:05 PM

You’re welcome.

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Syeda Mehwish April 13, 2012 at 9:23 PM

Hi Mavis,
I didnot use Linkedin for marketing purpose but now I am thinking that I am doing wrong because after reading your post it looks quite easy to promote our content or brand on linkedin.

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Mavis Nong April 23, 2012 at 1:02 PM

See you there, Syeda!

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Matt Kinsella April 14, 2012 at 3:09 PM

I must put more time into LinkedIn, currently all my tweets get auto posted to my LinkedIn account but I don’t do a lot else with it. I know a lot of these tools will produce more if you put more time in but I’m struggling to find that time :-)
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Kraman from Cheap Wedding Utah April 15, 2012 at 6:12 PM

Great post yet again Mavis. I haven’t been promoting my website on LinkedIn at all..so I’m taking your advice and joining up with some wedding groups in Salt Lake. I’m hoping that this will atleast build my credibility with the small business owners out here. It’s fun being in the middle between businesses and consumers :)
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Mavis Nong April 23, 2012 at 12:56 PM

All the best with Linkedin marketing, Kraman.

See you there!

Mavis

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Scott April 16, 2012 at 6:24 AM

I love social media but Linked In is one thing I’m not paying attention to. I don’t know much about it and would like to have more connections with and get involved with the groups that are sharing the same interest as me.

Thanks for the great post Mavi.

Scott.

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Mavis Nong April 17, 2012 at 10:26 AM

You’re welcome, Scott. See you on LinkedIn! :)

Best,
Mavis

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Michelle April 16, 2012 at 3:15 PM

Hi Mavis. I’ve read so much about LinkedIn but I find that many people stick to Facebook and Twitter when it comes to mass marketing. I think that’s a major fail on their part since LinkedIn is a great tool. It’s not just great for businesses put individuals too, as you can promote yourself and find jobs directly via the companies offering them.

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Mavis Nong April 17, 2012 at 10:25 AM

I couldn’t agree with you more, Michelle. Welcome to my blog! :)

How are things in Mzansi?

Best,
Mavis

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Mac Wilson April 24, 2012 at 10:51 AM

Mind blowing information Mavis. I use Linkedin many times in a day, but never focused on such elements. Even I have made some of the mistakes on our official profile. Your information and recommendations have helped me a lot to avoid such mistakes and improve to offer quality information to Linkedin user.

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Mavis Nong April 24, 2012 at 11:24 AM

You’re welcome, Mac.

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Rick April 26, 2012 at 12:30 PM

Hi Mavis,

LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals..

Thanks,
Rick.

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Mavis Nong April 27, 2012 at 7:06 PM

I couldn’t agree with you more, Rick.

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Merle Gibbins August 1, 2012 at 2:48 PM

Thanks for sharing this info Mavis. I have been in linkedin about 8 years now and never knew how to post to the groups. Appreciate you sharing this information.

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Mavis Nong August 1, 2012 at 2:53 PM

Always a pleasure, Merle :)

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Barrie Evans August 2, 2012 at 9:02 AM

Great information Mavis. I’ve not really looked into Linked in too much. I’ve been rather distracted lately, which is some out of my control and some due to my own lack of effective time management If I’m honest. Thank you for these insights. I’ll be back to this articel again to go through it and set up the Linked in properly and use it to it’e full advantage.
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Mavis Nong August 3, 2012 at 3:15 PM

You’re welcome, Barrie. Glad you found this helpful :)

I think you’ll find this article on time-management useful: http://www.attractionmarketingonline.com/time-management/

Best,
Mavis

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Riaan Saaiman August 2, 2012 at 3:49 PM

Hi Mavis

LinkedIn is certainly a platform I never paid much attention to in the past. Never knew you could join groups and share content. I’m on it!!

Thanks

Riaan
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Mavis Nong August 3, 2012 at 2:04 PM

Glad you found this helpful, Riaan :)

Best,
Mavis

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