If you’re a serious network marketer, you know that you’ve got to have your own website to be competitive online today, right? So, what good is it if you have a fancy website but it doesn’t bring you prospects and customers? 
The success of your network marketing business is dependent on the constant flow of new prospects into your organisation and customers are the lifeblood of your business. Your website should help you achieve that. So, an optimised website is vital if you want to connect with prospects and encourage sales in the end.
Visitors to your website will decide whether or not they like it and want to stay in the first few moments. Your goal should be to meet your visitors’ expectations and exceed them, otherwise they will hit the ‘back’ button in a heart-beat! Although your website represents YOU, it’s not really about you. You need to think about what your prospects and customers expect to see on your site — not what you want them to see. It’s also about how you can help them get what they want.
In order to ensure that your visitors or prospects have a great first experience and keep returning to your site, you need to ask yourself the following questions:
“Do my visitors immediately get a sense of what my website is all about or do I make them think?”
You need to give people what they want. Know what they are searching for and provide content to satisfy that demand. Use keywords relevant to your business or niche in your page titles, headings and copy.
“Do I provide relevant content or do I prioritise design and layout?”
Visitors to your website will be looking for information. It’s your job to give it to them and point them towards any other content they might find useful. Remember that ‘content is king’ and killer content = killer profits! Give your visitors original, informative, useful and easy-to-read content. Don’t prioritise design elements at the expense of usability and content.
“Do I bore my visitors to tears with a company replicated website?”
Let’s face it, your visitors or prospects don’t really know you and you need to find a way to connect with them and build trust and relationships as you’re building your business online. If you have an effective website, you would be able to establish credibility that you’re a leader and the expert in the industry that you’re in. So, your site should highlight YOU as a leader, set you apart and show how you can help others. That is why your company replicated websites will not be effective as they are not designed to promote you.
“Is my website well presented”?
If you want your website to attract endless prospects and customers to you, then you need to make it look attractive. However, that doesn’t mean spending too much money and time on the best website on the planet. A simple, clean and uncluttered design will do. If you can get the basics right, then you’re well on your way towards having an effective website. You need to use snappy headlines, short paragraphs, subheadings, pictures and so on to make your site appealing to the eye.
“Is the quality of my website compromised?”
The quality of your site is very important and says a lot about YOU. If it’s poorly written and has errors, you will lose your credibility and turn your visitors off. Be sure to check your grammar, spelling, slow-loading pages and broken links. Hot tip: ask someone to proof-read your site to make sure that you material is free of errors!
How did you answer the above questions when analysing your own website?… Be honest… Your goal should be to build relationships, trust and respect, then sales will follow. So make sure your site ticks all the boxes to win you more customers!
Check out the Clicktale Review so you can be able to tweak your site design based on REAL user data.
Thousands of network marketers are still struggling to make a real income in their businesses. They spend themselves out of business every single day… Are YOU one of them? To learn more about the cutting-edge marketing system to use to attract prospects into your business and build massive wealth visit Internet Marketing Training.
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To Your Success,
Professional Internet Marketer
Certified Marketing Consultant
P.S. Check out web design
Mavis Nong is the creator and author of this blog.
She is passionate about helping others create success online.
{ 14 comments… read them below or add one }
Hi Mavis,
Very valid points! You only get one chance to make a first impression. Might as well make it a great one
Also, you want to keep your visitors on your site as long as possible. Because the longer they stay, the greater the chance that they will find something to buy or even join you in your business.
Great post!
Ilka Flood
Hi Mavis,
I'm melting away
when reading this sentence: “The success of your network marketing business is dependent on the constant flow of new prospects into your organisation and customers are the lifeblood of your business.” That should be really the driving force of all our marketing activities. Awesome.
I agree with you that your website shouldn't be about you, espcecially not your product or your business. On the other hand, my latest series on my blog is very successful because I am writing about me and how I dealt wirh certain issues in my life. And people can relate to it and open up and write about their own experiences.
Of course, chances are it turns away other folks who don't resonate with it.
But it's always the same: One third love you, one third hate you and the rest don't care. If you change your content, another third hate you, another third love you and another third don't care.
You can do what you want, the percentages stay the same.
So the best thing to do is staying who you are and being authentic – and to make the third that don't care care.
Thanks for sharing.
Oliver
Wonderful tips Mavis! Great suggestion about the second set of eyes to proofread your site…that one added step will create a much better impression and let people know that you care about presenting a quality product.
Cheers!
I absolutely agree with you, Mavis: our websites should be build with the customer in mind.
Beautifully designed websites might as well be trashed if customers don't find them user-friendly and leave without ever exploring it further.
I love your hot tip on proofreading: I wish many webmasters did that!
Ana Hoffman
Hi Mavis,
What great questions to ask yourself. All of these are essential to ensure your website is doing it's thing.
One thing I come to learn which will also help pull in more leads is a little reinventing of what you currently have. What may work now may not in the future.
I totally loved your take on this.
Everyone, pay attention to this and take some notes – it's great info.
Have a great day,
Jerome Ratliff
Hi Mavis,
Those are all great questions to be asking as we put together a website.
I agree, there should be more to your website than the standard company replicated site. There is a time and place for those, but it's not the first site you send someone to.
Great post!
Susanna
Absolutely, Ilka! Thanks for visiting and commenting. All the best, Mavis
I like that, Oliver: “staying who you are and being authentic”. People buy from people they like and trust.
I like your posts – very inspiring! Keep them coming!
Thanks for stopping by and for your comment.
All the best,
Mavis Nong
Thanks Karen. Great to see you here. All the best, Mavis
Very true, Ana. Thank you for stopping by and for commenting. All the best, Mavis
Hi Jerome! Welcome to my blog!
Yes, things are changing very quickly! If you want to keep that competitive edge, it is important that you keep on top of your game!
Thanks for visiting and for your comment.
All the best,
Mavis
Unfortunately many people still don't know when to use their company replicated sites.
Thanks for visiting and for stopping by, Susanna.
All the best,
Mavis
Awesome information. Anyone who is thinking of starting a blog or is just begining needs this info. Great post MAvis. Ghyslain
I agree, Ghyslain. We need to spread the word
Great to see you here.
All the best,
Mavis
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