Video marketing is very powerful as the search engines love video content, Google in particular. And it’s highly effective as it can put you in front of millions of viewers and drive targeted traffic to your business, at no cost to you!
Now, the key to ranking high in Google’s organic (free) search results is to get your videos optimised properly. You want your business to get noticed, right? Then add videos to your marketing arsenal and attract qualified prospects to your business.
Make yourself heard!
Since Google is interested in relevancy, it uses the speech to text software to determine whether the audio within your video is relevant. So, it’s important to use the relevant keywords in the audio within your videos in order for them to grab top positions in the search results.
The best way to go about this is to write a script for your video, following the same keyword principles when writing an article — use your keyword in the first couple of sentences, sparingly throughout your video and in the end. Google’s speech to text software uses the same algorithms for written text.
Don’t expect the same results if you’re just using background music 
The keyword-rich audio within your videos can have an effect on how they are viewed and ranked on the search engines. Your videos will stand a much better chance of being shown on the first page of Google than your written content.
Here’s how to optimise your videos to increase your chances of success even further:
1)Put keywords into your video filenames,
2) Upload your videos on YouTube – owned by Google,
3) Use your keywords in your title, description and tags,
4) Use keyword-rich captions and annotations,
5) Embed your videos on your website/blog to maximise views,
6) Create backlinks to your videos to get good rankings,
7) Create a video library on your site, so Google knows where to find your video content.
Check out video streaming sites.
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To Your Success,
Professional Internet Marketer
Certified Marketing Consultant
Mavis Nong is the creator and author of this blog.
She is passionate about helping others create success online.
{ 17 comments… read them below or add one }
Great post Mavis. I really appreciate the info.
Ghyslain
Mavis!
You are giving away all the secrets…:-)
Awesome post and anyone who ignores these does so at their own peril…
Love your work!
You're welcome. Thanks for stopping by, Ghyslain. All the best, Mavis
I love sharing the “secrets” to becoming successful…
Readers like good practical advice/tips, easy to use.
Thanks for your kind comments.
All the best,
Mavis
Great tips Mavis, especially #7.
Thanks for sharing.
All the best,
Michael
You're welcome, Michael. Thanks for stopping by. All the best, Mavis
Mavis,
These are some great tips to get google to love your videos. They were great reminders for me! Thanks for always sharing great content! You are a true leader!
Mary Thayer
Love the tips, Mavis – very practical and to the point.
Best,
Ana Hoffman
I'm glad you found this helpful, Mary. Thanks for visiting. All the best, Mavis
Thanks, Ana. All the best, Mavis
Thanks Mavis, I never considered keywords for audio, thanks for pointing that out
You're welcome, Peter. Thanks for visiting. All the best, Mavis
Mavis,
Great points you bring out in this post. While I have done a few videos I do feel much more comfortable with articles. I should do more to get out of my comfort zone.
These are some great tips Mavis on how you can optimise your videos. Thanks for sharing!
Sherman
Let me know when you have your new videos. Thanks for stopping by. All the best, Mavis
You're welcome, Sherman. Thanks for visiting. All the best, Mavis
Well I certainly agree with the other posters – good information. I probably shouldn't be, but I am amazed that Google uses software to determine the words in the video. How on earth do you know stuff like that? How does anyone but Google employees know that? How does stuff like that makes it way into blog posts? I am just very curious.