When I started my online business 3 years ago, I had no choice but to rely on free website traffic.
Although I could see the benefits of paid traffic, and investing in my business, I didn’t have the funds to invest at the time.
Because of that, I had to get creative and find ways to send free traffic to my sites.
In the beginning, I thought SEO would do the trick, but sadly, I found that it took a lot of work, and didn’t really give me the results that I wanted.
I spent months trying to get free traffic from Google, only to see my sites go up and down in the listings for months at a time.
I worked hard to build my site rankings and they were beginning to look promising, when Google made a change. My site disappeared overnight, and I had to start all over again.
I think this is a problem that many of you probably have faced. You buy into the SEO hype, and fail to look for direct ways to get free website traffic.
Your business relies on hoping Google will love your site, and if they don’t rank you highly, your business fails.
But, it doesn’t have to be that way. For the last 2 years, I have learned to find direct traffic rather than relying on Google rankings to keep new visitors coming to my sites.
Today, I am going to share one of my tactics for finding the best leads available: Proven Buyers!
Make a Shift In Your Thinking
Instead of focusing on Google rankings, shift your thinking to how you get traffic to your site. Utilize SEO, but don’t put all of your eggs into the Google basket.
For example, one of the best sources of free traffic at your disposal are the product owners in your niche.
Where to Find Free Website Traffic
When I started out, I was mainly using affiliate promotions. Although I am now creating some of my own products and services, in those early days, affiliate marketing was my bread and butter.
Because of that, I spent time getting to know the affiliate managers and product owners within my niche. This is a valuable resource for free website traffic that most business owners FAIL to utilize.
Think about it for a minute…
Most of the product owners out there are using their products to build a list of proven buyers. Most people think of the product owners as a place to earn a commission, and that’s about it.
But, if you approach them right, they can be a valuable source of free traffic consisting of proven buyers as well!
There are many ways to build a list of proven buyers, but today, I want to focus on how I have used product owners to get free traffic to my blogs and websites and on to my email list.
Use a Product Owner’s Blog
Mavis has talked a lot about guest posting on blogs (hey, that’s why I’m HERE after all!) and I have to say, I totally agree. However, I don’t just go to any blog in the niche. Instead, I try to find blogs that have products of their own.
Those product owners have lists of loyal fans!
Getting a guest post on their blog is like them personally endorsing you. Most of them will email their list to send their buying customers to the latest post on their site, keeping them engaged and bringing traffic to their latest post.
Often, these fans will bookmark the post, comment, share it on social media, and send their friends to it, but only if they find it really helpful.
By taking the time to kick out your best content on a product owner’s blog, you get massive exposure to people who are already proven to spend money on products in your niche. This brings these proven buyers to your site, and if you do it right, onto your email list.
Find out if the products you are working with have their own blog. If you can’t find one, email the affiliate manager, and ask. The worst thing they can do is say NO.
If not, go on and find another.
I have gotten invitations to guest post on so many blogs in the last few weeks alone that I will be busy for the next 6 months.
But, you have to get those first few out there to start the ball rolling. Find a few blogs that are accepting guest posts, and do a few. I recommend starting with a Guest Blogging Contest, or find one with an open guest posting invitation.
What if They Don’t Have a Blog?
As hard as it is to imagine, there are some folks out there who still haven’t built their own blog. If this is a problem for you, don’t fret.
Instead, you can contact the affiliate manager, and ask if you can share an article with their list. Treat that article just like you would a guest post, and make it some of your best content.
Product owners are always looking for fresh content to share with their subscribers. Just like with a guest post, if you are willing to give them exclusive rights to a piece of content, they can add it to their autoresponder, and send you their proven buyers to your site.
Most people won’t think of doing that simply because that email does nothing for their SEO. However, if you focus on sending leads to your site instead of rankings in Google, you will find that it is much easier to get free website traffic through following this simple tactic.
How to Get Free Traffic Through an Email
I should say that it helps to introduce yourself first, and get to know them a little. Engage them on the social media sites, and share their content, no matter how small your following is. Getting to know them as people will help you to generate a better business relationship as well.
Once you get to know them a little, ask if you can share your insights on a specific problem within the niche.If they have a forum or a blog following, you can reference questions that people are asking about the topic that you choose.
If you have gone through their product yourself, find a problem that their product is weak on solving, and offer them a solution.
Put together a detailed email that offers to help solve that problem. Write up a more detailed free report, and put together a landing page on your site that gives away that report in exchange for an opt-in.
Send a copy of the free report to the product owner along with the email, and allow them to review it. Most people will want to verify the quality of the content that they are sending their readers to, so giving them access to it up front will allow them to decide if you are genuine.
A few months ago, I approached several product owners, wrote each one a unique email about a problem within our niche that a lot of people struggled with, and offered an audio program that I put together to share for free with their members in exchange for an opt-in.
Doing this, I was able to build a list of proven buyers in just a few days. On top of that, a few liked the program and added it to their bonuses for their product.
Now, there is a link from their bonuses page to the opt in for that recording. It took 4 hours to make, and is continuing to build my list by just sending out a few emails.
Rejection is a part of any successful business. When I did this myself, I got rejected more than I got approved. In fact, 1/50 people that I approached actually went for it. But, I didn’t let that stop me. Dealing with rejection is critical if you want to succeed online.
You will be told NO way more often than you will be told YES!
You might be told no 100 times, or even 1000, although if you are getting rejected that much, I would look at your approach and see what you are doing wrong . However, when that one person says “YES!” that is all you need.
Often, once you have gotten one or two under your belt, it gets easier. Most of the big name experts know each other and talk regularly. There are plenty of people out there who are looking for great content to share with their buying customers.
Get Your Free Traffic Today!
Don’t sit around waiting for the traffic to find you. Get out there and find the product owners in your niche. Start by emailing their affiliate managers, and get a guest post on their blog or send them an email to share with their subscribers. (or, to really kick it up, DO both!)
Make sure you really strive to use well researched, and engaging content. You will be told “NO” more than you will be told “YES” but overall, it will benefit your site. If one person with 10,000+ people on their list shares your article, you will begin to see a huge impact on your sites.
How are You getting free website traffic to your blog? Share your thoughts in the comments below!
P.S. Check backlinks.