Welcome to this week’s round of the Ask Mavis series. I don’t know about you, but I always look forward to Wednesdays
Here’s last week’s *hot* topic:
Most people shared their frustrations and same observations as mine.
It’s clear that the Facebook set up and constant changes are doing nothing but confusing the users – you and I.
If you missed the discussion, I invite you to check it out and join in.
I’m glad to announce that the unauthorised activities on my walls have decreased a great deal, following this post. So, please bookmark it and keep spreading the word
Moving on… My question for you this week:
Are You Still Paying for the Dead Weight on Your List?
Doubtlessly, building your own list is critical in every network marketing business, because without a list your business will collapse.
You definitely need an auto responder system that will allow you to have people opting in to receive more information about your offer(s). I use Aweber, one of the top auto responder systems on the internet, and I’m happy with their service and support.
- How to Build Your Business on AutoPilot
- Email Marketing Strategies to Bring You More Sign-Ups and Sales
Yes, it’s not free. And, the monthly fee goes up as your list gets bigger – you pay more for more subscribers.
As my list and my monthly fee were increasing, I kept asking myself one question: Why do I have to pay every month for people who are unresponsive? They have been on my list for a very long time and they haven’t taken any action to change their circumstances.
I have also sent a couple of broadcasts to this category of subscribers with the subject line: “How to Unsubscribe From My Emails!” Do you think I got a high number of people unsubscribing from my list? Not at all!
Why? It’s because half of my subscribers were not even opening my emails. That’s right – half of them and I was paying for their space.
I didn’t know how to deal with this growing problem. Well, I never bothered to do a research on how to get rid of my unresponsive subscribers.
And then, I came across Ana Hoffman’s post on how to keep your list clean and healthy.
I must admit, I didn’t take action straight away as I was so busy with the other projects. So, a few days ago I decided to do some house cleaning.
Here’s what I did:
1. Deleted the Unsubscribed/Undeliverable Subscribers
Even though your unsubscribed list has stopped receiving your emails, they are still on your list and you’re still paying for them. Most auto responders including Aweber, base their pricing on the number of email addresses (valid or not) stored in their database, whether they are active or unsubscribed.
How do you delete them? It’s very easy to do.
1. In your Aweber account, go to Subscribers, then click on the first tab, Search.
2. On the View Segment window, choose from the drop-down menu as you can see below: Unsubscribed or Undeliverable Subscribers and click on Search.
3. Scroll down to your list, then check the Erase option and hit save.
4. That’s it all done. If you have multiple lists, you need to repeat this process for all of them.
2. Deleted the “No Opens”
As I mentioned before, this is the exercise that revealed that half of my list was not even opening my emails at all. And, I’m not talking for days or weeks – for months!
This explained why I had a low open rate, no matter how creative I got with my subject lines.
Clearly, there was just no point of keeping these people on my list. They had to be removed.
Here’s how to remove the “no opens”:
1. On the View Segment window, choose from the drop-down menu as you can see below: All Subscribers.
2. Create the first segment and choose No Opens and set the date – this category hasn’t opened your emails over what period? You decide.
3. Create the second segment and choose Date Added – when were these people added on your list? You want to include people who have been on your list for a long time.
I have to tell you that this process was very heart-breaking. I have worked hard to build my list and I managed to cut it in half in just a few minutes!
On the bright side, I now have a very clean and responsive list. My open rate has improved as I now have people who are interested in what I’m sharing with them.
I’m going to keep cleaning my list regularly, going forward.
Over to you now:
- Are you still paying for the unresponsive list?
- Do you clean your list?
- What do you plan to do with the dead weight on your list?
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