Blogging Tips – How to Create a Kick-Butt “About Me” Page

by Mavis Nong on July 15, 2011

Time to give your "About" page a kick...?

When it comes to putting together a powerful website or blog, every page is important.

Yet many people seem to overlook the most important pages, and this is a big mistake.

A few days ago, I shared some tips on how to create a converting “Online Business Tools” page that sets you apart.

You can refresh your memory here:

What Does Your Online Business Tools Page Says About You?

Today, I wanted to talk about another important page, the “About Me” page.

Whilst it’s true that people will naturally get to your home page first, many browsers will want to take a look around your whole website to get a better feel for who you are and what you do.

This is especially true if they are making a buying decision.

I don’t know about you, but for me, this is the second most visited page on my blog, after the Home page. See why it’s important?

I have seen many “About Me” pages that do little to impress or engage visitors. In fact some of them have been so bad they would put me off following that blog.

And, I have shared my frustrations here:

Do People Really Know Much About You?

Here is a guide to building an “About Me” page that will present you in a positive light!

1. Keep it Focused

The main reason people will visit your “About Me” page is to find out more about who you are, and why you are the right person to solve their problem. You don’t need to write an autobiography to achieve this.

In a short, sharp, and engaging way you need to give people a little background about yourself, giving them information about your qualifications, and areas of expertise. They will want to know why you are a person they should listen to and buy from.

2. Don’t Lie

Some bloggers make the horrible mistake of elaborating details of their skills and achievements, simply to make their bio page look better. Big mistake! You will get found out, and the internet is a very small place! A bad reputation spreads very fast and is tough to shake!

Forget about “Fake it until you make it!”

3. Make Yourself as Human as Possible

People like to do business with people. It’s a great idea to include your picture on your “About Me” page so that people can get to see you’re a real person.

In many split tests and surveys carried out, people have said they were more likely to engage with a blogger that had a photo of themselves on the site.

It makes you seem more genuine, rather than being a faceless person behind a computer screen. It’s advisable to include your contact details on this page. Include the social media sites and any web messaging services you use, as well as the other means of communication like Skype.

People tend to trust you more if they feel you can be easily reached should they have a problem.

4. Although It’s About You, It’s Not Really!

“What are you talking about?” I hear you cry!

When people visit your “About Me” page, they are really looking for further proof that you are the right person to help them deal with a problem. Your “About page” is a chance to clearly communicate to your audience what you can do for them.

Make sure you write the content for this page with your prospects and customers in mind. It isn’t merely a chance for you to brag about your achievements and how much money you make every month.

5. Don’t Forget a Call to Action

Never leave an “About page” without a call to action. This is a another great chance for you to close your prospects and to ask them to take some sort of immediate action. Whether that is to sign up to your email list, or to buy a product, anything really.

Now you have answered any objections they might have had by reading your copy, and now they’re further convinced that you’re the right person for them, take advantage of that heightened state and ask for action.

If you fail to do so you’re leaving money on the table.

“About Me” Page Key Takeaway

Do not ignore the importance of your “About Me” page. If your visitors are reading it they want more information and proof that you can help them. Succeed where others are failing and give people what they really want! A kick-butt “About page”!

Over to You:

How’s your “About Me” page?
What do you think of my tips? Got anything to add?

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This Post Brought To You By Mavis Nong

Mavis Nong is the creator and author of Attraction Marketing Online. She is on a mission to help you to add the key ingredients for success in your business with her "Online Marketing Success Formula" report. Get it NOW!

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{ 54 comments… read them below or add one }

Jayne Kopp July 15, 2011 at 8:15 AM

Mavis, this was great advice. Mine could use a tweak or two for sure. could be more direct.

thanks for the reminder!

Jayne
Jayne Kopp invites you to check..Is Honesty the Best Policy | Building an Online Business?

Mavis Nong July 15, 2011 at 9:31 AM: You’re welcome, Jayne. How have you been?

All the best,
Mavis

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Ryan Biddulph July 15, 2011 at 8:46 AM

Hi Mavis,

All are excellent tips.

#3 jumps out at me. Be human. Be personable. The more human you are, the more people connect with you. Talk about your interests, your likes, the mistakes you’ve made, and your accomplishments too. We want to connect with the human side of others.

Clearly state how you can help your readers, so they know how you can help them. You can do everything else right, but if you don’t explain how you can help, your business won’t grow.

Pictures. Pictures. Pictures. Did I stress that one enough? Include a pic of yourself, and some shots of you and your family, or friends. Be real, and your real-ness helps others to connect to you.

Thanks for sharing your keen tips Mavis.

Ryan
Ryan Biddulph invites you to check..How to Write Short and Punchy Blog Posts in 3 Steps

Mavis Nong July 15, 2011 at 11:56 AM: You’re welcome, Ryan.

Very true – People either identify and connect with your story or they don’t. Sharing your story of how you got involved in your business, how you worked your butt off and transformed your business and life, will attract people who are where you were before and now want to be where you are. They will be confident that you will be able to help them since you overcame your challenges and became a success story.

I know – I need to add more pictures

Thanks for coming by and for your input, Ryan.

All the best,
Mavis

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Nicky July 15, 2011 at 10:03 AM

Thanks for this timely reminder Mavis – I did mine a while ago and went back to re-read and YES mine definitely needs a few tweaks. I agree with Ryan that people are fascinated by pictures and need to see you and your family if necessary.

My facebook profile gives a brief bio and a suggestion with a link to go back to my “About Me” page on my blog, so this is a VERY important page.
Nicky invites you to check..How to Network Market Like the 8-Figure Earners

Mavis Nong July 15, 2011 at 11:27 AM: You’re most welcome, Nicky. Glad to hear that you found this helpful

Yes, we need to pay attention to this important page. I need to add a few pictures to mine.

Thanks for stopping by and for your comment.

All the best,
Mavis

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Eleanor July 15, 2011 at 10:56 AM

Thanks for this Mavis, I’m def going to tweak my about me, also great pointers for my new one,
Huge thanks
Eleanor

Mavis Nong July 15, 2011 at 11:23 AM: You’re most welcome, Eleanor.

Have a great weekend!

Mavis

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Ileane July 15, 2011 at 11:13 AM

Hi Mavis, I was so stuck when came to creating my About page. Here’s what I ended up doing. Over the last year, some of my blogging friends have said nice things about me on their blogs, so I took my favorite excerpts and added them to my about page, which also gave each one of my friends a nice backlink
It also gives new comers to my blog a chance to see what other people think about me which in some cases might be more important than what I think.
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Mavis Nong July 15, 2011 at 11:25 AM: That’s a clever idea, Ileane – thanks for sharing. And your About page is fantastic

Thanks for stopping by and for your input.

All the best,
Mavis

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Steven Schmeltzle July 15, 2011 at 1:38 PM

Hi Mavis,
I think the about me page is often overlooked as being a critical part of someones blog. If someone is like me, they may not even know what the heck to right about at first. Like you mention though, this is not a place to “fake it until you make it”.
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Mavis Nong July 15, 2011 at 2:38 PM: You’re right, Steve. Hopefully these tips will others to write compelling “About” pages.

Thanks for stopping by and for your comment.

All the best,
Mavis

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Oliver Tausend July 15, 2011 at 2:40 PM

Hi Mavis,

great post. I agree with you that “Fake it until you make it.” is bad advice – even when nobody finds out, it’s not good for one’s karma

I also agree that it’s about the blog owner but the readers will ask themselves the question:”What’s in it for me ?” e.g.to work with this person etc.

Thanks for sharing your insights.

Take care

Oliver
Oliver Tausend invites you to check..MLM Success With Think And Grow Rich And Oliver Tausend Pt. 11

Mavis Nong July 15, 2011 at 2:42 PM: Thanks Oliver. I know, I wouldn’t live with myself!

That’s right – it’s all about the readers – how can you help them?

Thanks for the visit and comment.

All the best,
Mavis

Reply

Liz July 15, 2011 at 3:26 PM

Hey Mavis,

Your about me page can build trust and that’s especially important for anyone in the coaching, consulting or training niche.

My about me page is one of my most popular pages.

One of the things I’d suggest avoiding on your about me page is advertising. Have you seen that?

Welcome to my page, I’m here to help you, now buy this…

Ack, tacky!

You’ve listed some great elements to add to an about me page and I’d suggest using all of them, paying special attention to the ‘it’s not about you’ section.

Your reader wants to know about you, of course, but you have to convey to them that who you are, what you’ve done and where you are going is really about what you can do for THEM.

Nice Post Mavis
Liz
Liz invites you to check..Simplifying Search Engine Optimization

Mavis Nong July 18, 2011 at 12:12 PM: I know what you mean about blatant advertising on the “About” page – not appealing at all!

Thanks for the visit and input, Liz.

All the best,
Mavis
Mavis Nong invites you to check..Blogging Success – Let’s Talk If You Dream About Having a Money-Making Blog!

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Erika Harris July 15, 2011 at 6:49 PM

especially love #2 & #4
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Mavis Nong July 15, 2011 at 6:57 PM: Cool!

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Anita July 15, 2011 at 8:17 PM

Hi Mavis, you made me realize I didn’t have an “about me” page on my blog LOL

I’ll be creating one soon using your tips.

Thanks,
Anita
Anita invites you to check..5 Great Kitchen ideas for small kitchens

Mavis Nong July 18, 2011 at 12:29 PM: Glad you found this helpful, Anita

All the best with your page,
Mavis

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Remi Badozi July 15, 2011 at 8:19 PM

Hi Mavis,

very useful post….definately need to do some tweaking on my about me page. Does it matter what you call it? About Me? About Remi? My Story?
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Mavis Nong July 18, 2011 at 12:38 PM: I’m pleased to hear that you found this helpful, Remi. It doesn’t really matter what you call it – anything catchy…

Thanks for the visit and comment.

All the best,
Mavis
Mavis Nong invites you to check..What Does Your Online Business Tools Page Say About You?

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Erin Smith July 15, 2011 at 9:44 PM

Awesome post! I really haven’t put too much time into my “About Me” page, but here you’ve laid out some great points! I think I’m going to have to go back and revamp it a bit…

Coming to your blog is hard work because I always end up going back to mine and tweaking things

Erin
Erin Smith invites you to check..Why Nobody Reads Your Articles (And a Few Quick Fixes to Double Views)

Mavis Nong July 18, 2011 at 12:41 PM: I know – always keeping you busy, Erin

Thanks for the visit and comment.

All the best,
Mavis
Mavis Nong invites you to check..What Does Your Online Business Tools Page Say About You?

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Lisa July 16, 2011 at 3:14 AM

Excellent post.

I used to read the “about me” page of most blogs i visited. It’s my way of getting more idea about the author and her/his posting. I agree with you, “don’t lie” just to make yourself sounds very good. Let’s just be our selves as bloggers.
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Mavis Nong July 18, 2011 at 12:49 PM: I couldn’t agree with you more, Lisa.

Thanks for the visit and comment.

All the best,
Mavis
Mavis Nong invites you to check..What Does Your Online Business Tools Page Say About You?

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Extreme John July 16, 2011 at 7:49 AM

I totally agree with you Mavis. I made a lot of effort for my “about me” page and I can really say that it’s all worth the effort. These are really excellent tips you have here. I had a lot of followers who tried to get in touch with me and referred back to my “About me” page and it’s quite surprising how this page would provide more interest to more people.
Extreme John invites you to check..Friday Free For All: Did You Post Any Updates To Twitter Today For Your Business?

Mavis Nong July 18, 2011 at 12:56 PM: That’s true, John. Readers always want to find out more about who is behind a blog.

Thanks for the visit and comment.

All the best,
Mavis
Mavis Nong invites you to check..Ask Mavis – How Do You Get the Social Media Bar to Float on the Side of Your Posts?

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Jane | Find All Answers July 16, 2011 at 8:55 AM

Even though it is our “About” it is not about us actually – very good point. Readers want to know what you can do to them.
Jane | Find All Answers invites you to check..The Friday Roundup Resource List

Mavis Nong July 18, 2011 at 12:57 PM: Agreed, Jane. Thanks for stopping by and for your comment.

All the best,
Mavis
Mavis Nong invites you to check..Goal Setting – How Did the Past 6 Months Go For You?

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Edgar July 16, 2011 at 10:06 AM

I was just trying to reformulate some of my About us pages when i read you post (crazy coincidence). What i personally like to with my About US pages, is to outline the benefit for the readers. As you said it’s not exactly about us, but it’s actually about our readers. Also, if i have an interesting personal story, then it’s really great to include it.

Mavis Nong July 18, 2011 at 1:01 PM: Wow, what a coincidence, Edgar! Glad you found this article when you did

Thanks for the visit and comment.

All the best,
Mavis
Mavis Nong invites you to check..Blogging Success – Let’s Talk If You Dream About Having a Money-Making Blog!

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lora July 16, 2011 at 3:47 PM

Mavis,

Thank you for this very helpful post. I’ve learned a lot. Now i can make a “kick butt”(the image is so funny) about me page. Nos. 3 and 4 are excellent.
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Mavis Nong July 18, 2011 at 12:58 PM: You’re welcome, Lora. Glad you found this helpful.

All the best,
Mavis
Mavis Nong invites you to check..Blogging Success – Let’s Talk If You Dream About Having a Money-Making Blog!

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reeha from cheap designer handbags July 17, 2011 at 1:07 PM

i agree with you that a small mistake can spread very fast inside internet so its important to consider all these elements to keep you away from mistakes for some extent

Mavis Nong July 18, 2011 at 9:55 AM: That’s true, Reeha

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Alison July 17, 2011 at 3:28 PM

Hey Mavis, I loved this – “The main reason people will visit your “About Me” page is to find out more about who you are, and why you are the right person to solve THEIR problem.”

Even the “About Me” page should still be about the target audience in a way. Mind opening perspective

Alison
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Mavis Nong July 18, 2011 at 1:00 PM: I’m pleased to hear that you loved this, Alison

Thanks for dropping by and for your comment.

All the best,
Mavis
Mavis Nong invites you to check..What Does Your Online Business Tools Page Say About You?

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Meg from Bath Screen July 18, 2011 at 6:05 AM

100% agree on this topic Mavis as I personally do the same as and when I used to visit any site I used to do first click on “About Page” so that I can get whole view of site and site’s author and all the point which you have mentioned are also go in sequence in my mind in order to justify author.

From beginning only I give high importance to this page as this is first step of creating our impression prints on visitors mind.

I like two point very much that “make yourself human as possible” and “Allthough it’s about you, It’s not really”. This are very much effective points in order to win trust and building a genuine relationship.

Thanks a lot for this useful and important informtion which is not to be NEGLECTED.

Mavis Nong July 18, 2011 at 9:53 AM: You’re most welcome, Meg. Hopefully a lot of people will start paying special attention to their “About” page.

Thanks for the visit and input.

All the best,
Mavis

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Dr. Bob Clarke July 18, 2011 at 5:52 PM

Hi Mavis,

I like your statement about your About Me page not really being about Me, but your readers. Very true.

One thing I like to do is to let them know not only who we are, but also what they’ll find in our blog that will interest them.

I link to the major categories of the blog, the ones I know will be of interest to most readers. And I also link to some of my other pages, like the Tools and Coaching pages. It’s a great way to interlink your pages for continued reading and helps your readers get to know you and your blog even better.

Thanks for the great post, Mavis!
Dr. Bob Clarke invites you to check..“Most People Fail in Network Marketing!” | Truthful Thursdays

Mavis Nong July 22, 2011 at 3:23 PM: That’s a great inter-linking strategy, Dr Clarke. It’s extremely important to keep your visitors right where they belong, on your blog.

Thanks for stopping by and for sharing your strategy.

All the best,
Mavis

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Marcus Baker July 19, 2011 at 8:35 AM

Hi Mavis,

Great tips you have shared here.

I think getting it to be just the right length is important too. As with everything online as effectively and economically as one can.

Mine can definitely do with some work so thanks for the reminder and tips.

~Marcus
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Mavis Nong July 22, 2011 at 3:20 PM: I know, Marcus. There is always room for improvement.

Thanks for stopping by and for your input.

All the best,
Mavis

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danika from tinnitus July 19, 2011 at 7:07 PM

Interesting, if you were blogging with the aim of getting work would you use it in the same manner as a CV?

Mavis Nong July 20, 2011 at 4:39 PM: Two different things you’re talking about, Danika.

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Janet July 22, 2011 at 4:24 AM

Mavis, aloha. Great advice and tips on the important of the About Me page. While my About Me page does say “what’s in it for them” as well as tell a bit about me, I certainly see where there is plenty of room for improvement.

Ileane’s idea is terrific. After checking out how she did it, I am going to borrow that idea. Nothing like social proof.

Also, while I did not have my contact info on my About Me page, I will certainly add it. One of my “pet peeves,” Mavis, is when the only way I see to contact people with through a contact form–no e-mail or phone number.

As always, I appreciate your great tips. Aloha. Janet
Janet invites you to check..Tell Me It Isn’t So By Janet Callaway | The Natural Networker

Mavis Nong July 22, 2011 at 2:59 PM: Mahalo, Janet. I know, there’s always room for improvement.

Same here – I like Ileane’s idea – it’s all about social proof.

I don’t use a contact form on mine – all my contact details are readily available

Mahalo,
Mavis

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Anjana from Online Casinos July 26, 2011 at 12:43 PM

Yes, it is pretty obvious that most writer and bloggers tend to forget the importance of the section ‘about me’. So thanks for pointing out that and for showing some methods that can be used to enhance the effectiveness of our web. Great work is done by you.

Mavis Nong July 26, 2011 at 2:19 PM: You’re welcome, Anjana.

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Laurie from Is It Down August 22, 2011 at 9:39 PM

Oh. My. GOD. That picture just made me laugh out loud at my desk, thanks for that!! Haha but when I regained composure long enough to read the rest of this post, it was really helpful. I never know what to say about myself, so it’s great to have a kind of “template” like this to go off of – so thanks

Mavis Nong September 5, 2011 at 3:55 PM: You’re welcome, Laurie. Glad to hear you found this helpful.

It’s nice to have a good laugh every now and then

All the best,
Mavis

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Kenny Fabre November 21, 2011 at 6:50 PM

Mavis,

an “about me” page is super important on a website. I currently updated my about me page, and I made similar to your “about me” page.

I added good amount of pictures like you said here, I added a video, and I added my opt-in box asking them to take action by opt-in for my newsletter.

Sincerely Yours, Kenny Fabre

kfm24
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Mavis Nong November 21, 2011 at 8:50 PM: Well done, Kenny! It offers a great opportunity to connect with your readers.

All the best,
Mavis

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