Attraction Marketing Online

There are several marketing methods you can use to drive massive traffic to your websites and one of the them is article marketing. This form of marketing is one of the most effective strategies if it is done the right way and it is free. In order to be successful with article marketing, you need to provide answers and solutions to the problems for people who are searching online for the specific information. This marketing strategy has become popular today than ever before and it takes more than just writing and posting your articles online. You want people to find your articles, read them and benefit from them.

Here are some article marketing secrets to help you:

1. Keyword Research

You need to identify your target market first, then do a keyword research and build your content around your discovered keywords so that people can find your article. This is a highly important part of the process and you need to do it properly. There are free keyword research tools out there that you can use to find out what people are actually searching for.

2. Title Relevance

Use a catchy title and make sure it matches what is in the body of your article. If your title doesn’t represent what the article is about, then you will lose your readers and your article would not be accepted by the article directories.

3. Keyword Density

This relates to how often your chosen keyword is used in your article. If you overuse it, that would be considered as SPAM.

4. Keyword Placement

You definitely want to put your keyword in your title as well as in the first couple of sentences in your article. This is what will show you in the search engine results. You also need to sparingly use your keyword in the rest of the article and in your resource box.

5. Body of Your Article

Make it interesting and appealing to the reader – use bold, italic and underline functions. Make sure your article is relevant, answers the reader’s question and provides value. The quality of your article is also important – check your grammar and spelling so that you don’t put your reader off. Subtitles, which are engaging questions or points, break the reading and give you the opportunity to grab the audience.

6. Resource Box

This is a separate box at the end of your article. This is the section where you’re allowed to promote, give call to action and put links to your websites. Don’t put too many links and confuse the reader. Most article directories allow up to 3. Hyperlink your keyword so it’s clickable and directs the reader to your website. It’s very important that you write a resource box that moves the reader to want to click through to your website. Don’t write about yourself, the reader doesn’t want to know about you, they are interested in the solutions to their problems you offer! You need to create curiosity.

7. Submission

Make sure you submit your article to the good sites that rank best on the search engines. Choose the relevant category to match your article.

Article summary: write a unique description (1-2 sentences) which is not part of the body of your article or use something with the keyword in the middle or towards the end because that’s not going to get as much attention as the first part of the article. The first few sentences of your article will be indexed by the search engine

Tagging/keywords: don’t put too many tags/keywords – stick to an average of 5 as you want to direct your traffic the right way. You can also include keywords that you couldn’t put in the body of your article.

8. Promotion

Remember that your article will be isolated online, so it’s important to promote it properly to give it the maximum exposure. Use social bookmarking, video, your blog, Twitter, Facebook and Betternetworker. Also broadcast your article to your subscribers. Can you see the number of people who will have instant access to your content even before it gets ranked? Incredible!