Blogging Tips – Are You Making the Most of Your Blog Footer?

by Mavis Nong on July 22, 2011

Blog footer – do you really need one for your blog?

Who will be scrolling down to the bottom of your site anyway?

You’d be surprised! I do, I always want to see what’s in the footer area.

Do you have one, by the way? I didn’t and I always wanted to have one.

I put creating a blog footer on hold as I knew that I’ll be changing my theme.

And, as part of my new blog design, I added a footer too.

What is a Blog Footer?

A blog footer can be found at the bottom of the blog’s home page. And you can have it appear at the bottom of all your blog pages if you want to.

It is often said that it’s important to put the most important stuff on your site, above the fold, right?

Think about it this way – your visitors may like your blog and scroll down to see who designed your stuff or what theme you used. Boom! If you have the right stuff down there, they will start reading and clicking on your links.

And, depending on the theme you use, your readers may see the footer when leaving comments.

A footer can be used for a variety of purposes, depending on your personal preferences. You can visit other successful blogs to get some ideas.

Here’s what I’m talking about, to save you from scrolling down:

As you can see, I have added a bit of information that I thought my readers would be interested in, without making use of my sidebar.

1. About this Blog

First of all, it’s important to let your visitors know what your blog is about and who is behind the blog. As it would be impossible to write my whole story there, I have added a link to my “About Me” page.

I’m also inviting them to subscribe to my RSS feed so that they can get my post updates delivered to their inbox.

2. Hot Topics

I have added my main categories as I don’t have them in the side bar. I’m making it easier for my visitors to have a bird’s eyeview of my content and to help them find what they might be looking for. They can then pick and choose what they want to read.

3. Recommended Resources

Here are my sharing my top 5 products and tools that I personally use on my blog and in my business. So, if my visitors are interested in getting the same results as I do or even better, they can go ahead and check out what I’m recommending.

4. Other Links

I have the copyright information right below everything else and I have also added the other links: Home, Terms of Use, Privacy and Sitemap.

I have just shared what I have added on my blog footer based on my personal preferences. There are a number of ideas that you can choose from to make your footer appealing to your visitors.

Blog Footer Ideas To Use On Your Blog

1. Popular posts

2. Recent posts

3. Personal favourite posts

4. Recent comments

5. Top commentators

6. Most commented on posts

7. Social media links

8. RSS subscription and email subscription options

9. Categories

10. Archives

11. Affiliate banners or links

12. Testimonials

13. Contact form

14. Links to your other pages

15. Copyright information

16. Short bio and link to your “About Me” page

17. Facebook “Like” box

18. Links to blogs you write for

19. Links to your other blogs

20. Search form

21. Home page link

22. Terms of use and privacy links

23. Theme link

24. Sitemap

25. Anything you fancy

Anticipating the question…

How Do You Create a Blog Footer?

Most WordPress themes come with the widgets built in to the blog footer. Other themes need a bit of customisation. And with the other themes, like my previous one, you’d have to create one.

If you need help, head over to my blog maintenance page.

Blog Footer Key Takeaway

A blog footer can be used as another way to keep your visitors longer on your blog. Now that I have one, I feel it does complete a blog, what do you think?

One thing I would say is, don’t put too many things in your footer, you don’t want to be annoying your visitors, do you?

Play around with your footer area and see what you come up with.

Your Turn:

Do you scroll down to the blog footers?
Do you have one on your blog?
If yes, what information have you added there?
What do you think of my footer?

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{ 52 comments… read them below or add one }

Oliver Tausend July 22, 2011 at 8:56 AM

Hi Mavis,

you are right on that a footer is important. I put changing mine on hold as well as I am going to change my theme as well. I would say that you are using your footer area just perfectly. How many really do scroll down or if you’re the exception is another story.

Well done, and thanks for sharing your insights.

Take care

Oliver
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Mavis Nong July 22, 2011 at 1:19 PM

Thanks for your feedback, Oliver. I look forward to your new theme

All the best,
Mavis
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Pedro Cardoso August 10, 2011 at 11:35 PM

Ditto on observing how top tier bloggers use the footer on their websites! In fact, that’s just what I’m doing here

The cool thing about the footer is how readers who scroll the way down are often quite engaged in the blog’s content. I think it’s a great place to drop a subscription box!
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Mavis Nong September 12, 2011 at 2:42 PM: Yes it is, I’m thinking of dropping mine there too

Thanks for the input, Pedro.

Mavis

Reply

Ryan Biddulph July 22, 2011 at 9:21 AM

Hi Mavis,

Super creative use of a footer here.

I like that you started the footer with your About Me. What better way to connect with your readers, than to share your story, and how you can help you readers.

Right now I have an affiliate link but I may switch it up. Thanks for sharing the inspiration.

Well done Mavis!

Ryan
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Mavis Nong July 22, 2011 at 1:20 PM: Thanks very much, Ryan. Agreed – it’s important to let your visitors have an idea about who you are and what your blog is about.

All the best,
Mavis
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Richard July 22, 2011 at 9:43 AM

HI
I’ve checked on your blog and its really quite wonderful. Having a good footer, really makes it looks great.
Thank for the tips and advice with regards to blog footers. I found it useful and will be applying to my own blog.

Richard
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Mavis Nong July 22, 2011 at 1:22 PM: Glad to hear that you found this helpful, Richard

All the best,
Mavis
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Mia July 22, 2011 at 9:55 AM

I like the idea of a blog footer and also the personalized signature that you use – make your blog more authentic.

Mavis Nong July 22, 2011 at 1:23 PM: That’s true, Mia. Thanks for the visit and comment.

All the best,
Mavis
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Steven Suchar July 22, 2011 at 10:05 AM

Hi Mavis!

Thanks for inviting me back to your Blog…from The Blogging
Mastermind Comment Tribe’s page.

Since blue is my favorite color, of course I’m lovin’ your new
theme (I liked your past 1 too). I know blue is ‘easy’ on the brain
& states that ‘you’re in friendly surroundings’.

Now that you mentioned it, my footer could stand a little tweaking
at that. I just may use yours as a guideline…I really like it.

I also know that readers are drawn to the PS of a sales letter, so
yes, footers are an important area to definitely pay attention to.

Another excellent article my friend & your Alexa, I’m still drooling!!

Have a highly inspired day…your tribal friend Steven Suchar

PS…See, I made you look, lol.
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Mavis Nong July 22, 2011 at 1:48 PM: Welcome to my blog, Steven! Great to see you here.

Glad to hear that you like my new blog design.

You’re right about the blue colour – it invokes trust.

I look forward to your spruced up footer! You make a good point about the use of “PS”.

Have a great weekend, my friend!

Mavis
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Ana July 22, 2011 at 10:42 AM

I also look at the footer when I visit a site. If the footer is boring, I leave the page and forget about it right away. Yours is great and power-packed.
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Mavis Nong July 22, 2011 at 1:17 PM: Thanks very much, Ana. Yours is great too.

All the best,
Mavis

Reply

Edgar from Marketing tools July 22, 2011 at 11:24 AM

I personally scroll down to the footer mainly to see where the blogger got the design. As you said, it’s true that most people don’t scroll down, but i think the few that do are worth the little time you put into it.

Mavis Nong July 22, 2011 at 1:16 PM: I agree with you, Edgar.

Reply

Stacy July 22, 2011 at 5:44 PM

Hi Mavis,

Your footer looks wonderful, and you’re right people do notice. I can think of several blogs that have really nice footers offhand. For some reason I had never put much thought into adding one to my blog. I will have to add that to my list of things to do once I get my computer issues resolved!

Thanks,
Stacy
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Mavis Nong July 23, 2011 at 11:54 AM: Thanks for your kind words, Stacy. Your computer still not fixed?

Thought you were back on your feet.

All the best,
Mavis

Reply

Nawaz July 22, 2011 at 6:55 PM

You have professionally managed your blog. I appreciate your struggle.
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Mavis Nong July 23, 2011 at 11:53 AM: Struggle?

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Ilka Flood July 22, 2011 at 9:52 PM

Hi Mavis,

First, I absolutely LOVE your new design. Looks awesome. I’ve thought about adding a footer, but I don’t think my theme is designed for that so I would have to change themes. Which, I wanted to do several times already, but every time I had made up my mind to change it, someone paid me a compliment on it telling me how much they liked it. Arrggg!

However, the new blog I’m working on will have a footer and I certainly will take your suggestions to heart there. Thank you so much for putting out such great value on a continuous basis! You ROCK!

Ilka
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Mavis Nong July 23, 2011 at 11:56 AM

Thank you SO much for your kind words, Ilka. Glad to hear that you like my new design

I look forward to your new blog. Will you be focusing on a different on a different niche?

I so appreciate your continued support and encouragement, Ilka.

Have a great weekend, my friend!

Mavis

Ilka Flood July 26, 2011 at 5:43 PM

Hi Mavis,

You are so very welcome! My new blog will just be a little more focused on a specific part of our niche …at least that’s what I’m planing on.

Have a great week, my friend!

Ilka
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Mavis Nong July 29, 2011 at 12:07 AM: Cool! I look forward to it!

All the best,
Mavis

Reply

Marcus Baker July 23, 2011 at 1:31 PM

Hi Mavis,

Your footer is awesome. I do notice footers and often read what’s on them. I don’t have one of my own although I have thought of having one. In fact you have prodded me via this post to give this my attention. Thank you.

~Marcus
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Mavis Nong July 29, 2011 at 12:11 AM: Thanks very much for your kind words, Marcus. I look forward to your footer

All the best,
Mavis

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Dr. Bob Clarke July 23, 2011 at 1:59 PM

This is really interesting Mavis… never thought much about the blog footer before. The reason is that I never thought people would scroll down that far, like you said.

But then I started thinking about my own behavior on blogs. When I see a great site, I absolutely scroll down to the bottom to see what theme they used, etc. Guess I should follow my own lead here and get a good footer in place.

Your post is so timely for me, since I am in the process of redesigning our site.

Thanks, Mavis!
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Mavis Nong July 29, 2011 at 12:10 AM: Most bloggers are of the same opinion, Dr Clarke. People do scroll to the very bottom

I can’t wait for your revamped site! I’m sure it’s going to look awesome.

All the best,
Mavis

Reply

Riya July 23, 2011 at 6:45 PM

Hi Mavis,

Using footer is also a interesting way to make your blog more eye-catching and force your visitors to stay longer. I think about me and hot topics are great to mention on footer.
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Mavis Nong July 25, 2011 at 8:59 AM: You’re right, Riya. It completes your blog nicely.

All the best,
Mavis

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Anu July 23, 2011 at 6:56 PM

Hey Mavis,

I haven’t given much attention to my footer but after reading this post I’m surely going to implement it on my blog as well. This is my first visit here and I learned something new, that’s really great…
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Mavis Nong July 25, 2011 at 8:53 AM: That’s great to hear, Anu. Welcome to my blog!

Hope to see more of you here.

All the best,
Mavis

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Jane July 24, 2011 at 5:56 AM

I always look into footer of any blog. I usually expect a short info about the author and some recommendations or links to popular stuff. I have made my footer that way. Thanks for the heads up.
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Mavis Nong July 25, 2011 at 8:51 AM: You’re welcome, Jane. Your footer is great – well done!

Have a great week.

Mavis

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Extreme John July 24, 2011 at 11:31 AM

You have got a very nice footer Mavis. Thanks a lot for your suggestions. It has given me a lot of awesome ideas to create a better concept for my blog’s footer.
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Mavis Nong July 25, 2011 at 8:49 AM: Glad to hear that, John. I look forward to your revamped footer!

All the best,
Mavis

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Hiroki Murakami July 24, 2011 at 7:34 PM

Really great post, made me realize my blog has ZERO footer at the moment. I’ve considered adding one, and this is a great resource of ideas on how to do that, but I actually have decided against it.

A couples reasons:

1. You and I both write long posts. Not to mention after you get a lot of comments, getting to the actual bottom of the page is hard and most viewers don’t ever end up all the way down there. Google Analytics’ new In-Page analytics has confirmed that for my blog and I have a strong suspicion that I’m not the only one.

2. I think that useful information like the “about the blog/author” or hot topics and recommended links, etc are great and could be better utilized on the right or left columns of the blog layout. Obviously this raises the risk of making your blog too cluttered but it might be worth asking “is it worth it?”

Great post though! Curious to hear your thoughts on this.

Mavis Nong August 1, 2011 at 3:04 PM: Thanks for stopping by and for leaving your comment, Hiroki.

Most of my readers confirmed that they do scroll down to the bottom. As far as I’m concerned, it’s a clever use of space.

All the best,
Mavis

Reply

Dom Casas July 25, 2011 at 5:48 PM

Hi! This is my 1st comment here so I just wanted to give a quick shout out and tell you I genuinely enjoy reading through your articles and I rarely leave comment on articles, but your article encouraged me to compliment your writings. Thanks for the read, I will tweet your post and come back occasionally.

Mavis Nong July 26, 2011 at 3:31 PM: Welcome to my blog, Dom!

Thanks for stopping by and for your kind words.

Look forward to seeing you back here.

Mavis

Reply

Meg from Bath Screen July 26, 2011 at 6:06 AM

You are right in this matter that FOOTER plays an important role for our blogs as I personally have habit when I open any blog first I watch it whole and then moves to down side inorder see is there anything which is useful for me or any new which I am not aware.

So I am just working on it as you have shared various wonderful IDEAS for that due to which my works becomes more easy.

And talking about your footer than its perfect as you have put all important thing over there like summary of blog, Hot topics, Recommended Resources. All these three things are very much useful for us and its also look nice as nothing is waste.

Thanks a lot for this post through which you have shared wonderful idea concern to footer and also make us aware that its not to NEGLECT this part of blogs which is very much important.

Mavis Nong July 26, 2011 at 4:38 PM: You’re most welcome, Meg. I’m sure this post will help you to create a great footer

Thanks for the visit and comment.

All the best,
Mavis

Reply

reeha from cheap designer handbags July 26, 2011 at 12:14 PM

Footer plays a vital role and gives interest for every reader . your idea is great and your new theme looks nice and attractive.

Mavis Nong July 26, 2011 at 2:20 PM: Thanks, Reeha.

Reply

Natasha from SEO Los Angeles July 29, 2011 at 11:45 PM

Mavis -

I totally agree that a footer is great to have on any blog – I always scroll down to the bottom too just to make sure I don’t miss anything interesting! Your ideas are all great for things to put down there, I don’t think I even have anything I could add! Great post, thanks

Natasha

Mavis Nong July 30, 2011 at 1:36 PM: You’re most welcome, Natasha. Glad you found this helpful

All the best,
Mavis

Reply

Tina August 2, 2011 at 4:59 AM

Footers are also important for us to know the blogger more. I always read everything on the page because there might be other things that i need on there. I guess this is a valuable post. Thanks for sharing!

Mavis Nong August 2, 2011 at 8:16 PM: You’re welcome, Tina.

Reply

Sandeep August 2, 2011 at 10:59 AM

I really like the design of your footer, Mavis. Especially the “about me” part. Footer can be used in a variety of ways to add additional resources that you would like your readers to check out and links in which you want to direct traffic to in some cases. It all an intelligent use of the available space, I would say.

Mavis Nong August 2, 2011 at 8:11 PM: Thanks very much, Sandeep. Welcome to my blog!

All the best,
Mavis

Reply

bhupesh August 13, 2011 at 6:20 PM

nice info provided i keep changing footer in my blog….anyways nice theme
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