Attraction Marketing is the most powerful concept that you can use in your business to attract laser-targeted and endless prospects to you like honey attracts bees.
Most network marketers are still wasting their time and energy trying to find leads by pitching on people who are just not interested.
And some may have stopped using the traditional marketing methods in their businesses, but still seeing little or no results.
Today, I’m going to share with you the most effective attraction marketing strategies that you can implement in your business to create massive success in 2011 and beyond.
Let’s get started, shall we?
#1. Make a decision to become a successful leader: The success of your business starts with your decision that you are successful and you are the leader people are looking for.
#2. Read Magnetic Sponsoring: This revolutionary marketing course will teach you the Attraction Marketing secrets and show you how to attract people who are interested in what you have to offer.
#3. Practice Attraction Marketing: The only way you are going to see any significant results in your business is by implementing the Attraction Marketing principles taught by the man behind Magnetic Sponsoring, Mike Dillard.
#4. Do a market research: Find out what people are looking for to see if your offer matches their problems and needs. Go a step further and create one that does.
#5. Decide who you want to target: When you identify a target market, you’d be in a best position to attract the right calibre of prospects and cater for them. Find one specific niche and master that niche.
#6. Make your prospects a priority: It’s not about you, it’s about them. Focus on marketing so you can attract the right people who need your help and solution(s).
#7. Change your mindset: Develop a positive mindset so you can treat your business like a business and be able to overcome any challenges that you may encounter along the path to success. If you treat your business like a hobby it will cost you money
#8. Change your language: Stop pitching your business opportunity and products/services on your family and friends and everyone you bump into. Develop a compelling marketing message. Share how you help people to get the results they want.
#9. Invest in personal development: Keep teaching yourself so that you’re constantly growing and improving as a person and sharing the skills you are acquiring with the world. Find a mentor or coach who has achieved success and learn from them.
#10. Build a compelling and distinctive brand: What do you want to be known for? There’s so much competition online and it’s important to rise above the noise. What sets you apart? Build your own brand and shine on. Having a likeable personal brand is the key to success if you would like to rise above the noise and attract people to you.
#11. Build an amazing online presence: For your potential prospects to find you, you need to put yourself out there, allow them to get to know you and to get more information about what you do. Be everywhere and promote yourself!
#12. Project the image of a confident leader: How you present yourself online is a very important part of being a leader. You want to come across as a strong and confident leader. Your prospects will believe in you and trust you.
#13. Be authentic and transparent: Don’t pretend to be someone you’re not or adopt the “fake it until you make it” mentality. Be transparent in everything you put online, written or spoken. People are searching high and low for an element of personality that stands out from the crowd – you need to give it to them.
#14. Be unique: There is only one you, take advantage of that and stand out from the crowd. Don’t be afraid to express your personality.
#15. Be yourself: People only see you as you see yourself. You are your best self when you are being yourself. Don’t complicate things. Ground your content in who you are. Don’t be afraid to have a point of view.
#16. Create a blog: A blog is your most important marketing tool to build your brand and credibility as well as to attract prospects to you. You’ll need to promote your blog to get maximum exposure and to generate unlimited blog traffic.
#17. Position yourself as a leader: The more you follow top leaders, the better your output will be. And your output is what people follow. Learn from them and implement. Exude leadership qualities and build a loyal following.
#18. Establish yourself as the expert: Become a “go-to” person and a resource in your niche. Very powerful when people come to you with burning questions, knowing that you’ll point them in the right direction.
#19. Be presentable: First impressions last. Paint the right picture in your prospects’ minds. Use your best pictures, even if it means getting them professionally done. You want to be perceived as a leader with confidence, who knows what s/he is doing and who can help people solve their problems.
#20. Build relationships: Network marketing is a people’s business. Focus on building relationships, then the rest will follow. People buy from those they know, like and trust.
#21. Share your results: People always want to know the specifics, the results. Tell people about what a product or system has done or is doing for you, not just its features. It’s all about the results they can get if they join you or buy from you.
#22. Become a rapport builder: The key to having people like you is to build rapport with them. It’s easier to relate and connect with people who share the same interests and aspirations as our own.
#23. Increase your value to the world: Learn your market and lead with value. Share real value freely. Stop talking about your company, products and services. People don’t care about them, they care about themselves.
#24. Have a passion for helping others: If you don’t like working with people or you don’t love helping people, then network marketing may not be for you. You gotta have passion and this will show in everything you do.
#25. Do a keyword research: For your content, which represents you, to be found and read online, you need to do a proper keyword research. You need to attract people who are searching for what you’re offering.
#26. Be clear about your ideal prospects: Make it clear in your marketing about who you are looking to work with and who you wouldn’t accept. Let your prospects pre-qualify themselves.
#27. Hang out where your ideal prospects hang out: Find out where they network, the websites they visit etc. and join the party — speak their language. Ask your prospects which social networks they are using, and meet them there. Do not spread yourself too thin across all the social media sites you can find.
#28. Attend marketing events: If you don’t stay on top of your game, then your ideal prospects will find someone else who does. Get informed on the latest marketing trends and propel your business to the new levels. Keep sharpening your axe!
#29. Give people what they want: When your offer matches your prospects’ needs exactly, they will keep coming back for more and even recommend you to others.
#30. Share your “Why”: People want to know why you’re doing what you’re doing. Their “Why” may be the same as yours or they may not even have identified it yet. Your “Why” can inspire people to follow you.
#31. Give without want: Learn to give endlessly without expecting anything in return. Give as much as you can give, don’t hold anything back. Share everything you know, even your very best tips, for free. Go out of your way to show your prospects exactly what works – this will shorten their learning curve and you’ll become a prosperity magnet.
#32. Find a good marketing system: When you drive traffic to your business through a system, you will attract more prospects. And if your system is set up to qualify the prospects for you, sorting out the tire-kickers, you’ll only get to talk to the serious ones – saving you time.
#33. Get the right marketing training: You need a platform to train you on all the cutting edge marketing techniques, if you want to stand any chance in this highly competitive market. Learn how to get your message across and attract people to you.
#34. Show people what you are doing: Your prospects want what you have. So, show them how you run your business and how you get your results. Share your daily planner, your goals and achievements.
#35. Generate your own leads: When you have plugged into a proper marketing training, you’ll learn how to generate your own leads. Buying leads is a bad idea, it’s for suckers and they meet a lot of resistance. How do you approach people who have not expressed any interest in your offer?
#36. Prove to your prospects: Present the undeniable proof from your existing customers and team members that you can solve people’s problems and help them achieve their goals. Testimonials can inspire people to follow you.
#37. Make your offer hard to resist: Offer your prospects something they would do anything to get. Also make them aware that they may return the product for whatever reasons, no questions asked. People like solution-driven and “no-risk” purchases. For example, give people money back guarantee for 30 or 60 days.
#38. Do interviews: Get in contact with the industry leaders online or at the live events and interview them! When you put the interview recordings on your sites, you build credibility. Your prospects will not only benefit from the content shared but will also associate you with those other successful people and get attracted to you.
#39. Don’t mislead people: The worst thing that you could do online is to provide misleading information. Always validate your claims, you want to build trust, not break it.
#40. Build trust: People buy from those they know, like and trust. Work towards earning people’s trust – it’s a huge factor. No trust = no sales.
#41. Promote yourself: You have to remember that everything starts with YOU. What sets you apart? You need to showcase your personality, skills and talent.
#42. Create and offer ebook/report: You don’t need anything big and complicated. A simple ebook/report that people would be interested in, will work well, as long as it’s packed with value.
#43: Do free consultations: Offer your prospects a free consultation with you about a topic that they would be interested in. For example, “how to recruit more reps”. Do this for a limited time, to instill urgency.
#44. Use a specific date: When offering a product or bonus, use a specific date and let your prospects know that the offer will not be available after that date.
#45. Hold free webinars: Do regular webinars so you can connect with your prospects, share your story and answer their questions.
#46. Put a price tag to your products at the right time: If you have been offering great value for free, your prospects will know that your priced product will be just right for them.
#47. Tease your prospects: If you’re selling your new product, give your prospects a sneak preview – people love them! For example, if it’s a video series, you can offer the first one for free. If it’s an ebook, you can offer the first chapter for free.
#48. Use pulling landing pages: Get straight to the point, showing specific benefits and real life results. Make it easy for people to leave their personal details by placing an easy form above the fold and by reminding your potential prospects that there is no risk – they can unsubscribe at any time.
#49. Share your amazing story: People either identify and connect with your story or they don’t. Have a story that’s worth telling. Sharing your story of how you got involved in your business, how you worked your butt off and transformed your business and life, will attract people who are where you were before and now want to be where you are.
They will be confident that you will be able to help them since you overcame your challenges and became a success story.
#50. Over-deliver on your promises: Exceed your prospects’ expectations by over-delivering in everything you do. They will not look anywhere else as they know you never disappoint.
And if you are in the habit of over-delivering, any mistake on your part would be easily forgiven and forgotten
#51. Use a personal approach: Stop hiding behind your company’s replicated websites. They don’t work! They don’t promote you in anyway and turn people off. Show people how YOU can help them.
#52. Offer a bribe: Relax, nothing illegal here. You can use an ethical bribe to entice people to sign up to your list, such as a free ebook, report, e-course, video or audio series.
#53. Commit to excellence: Always strive for excellence in everything you touch, going an extra mile. Your content and profiles represent you online, so make sure it’s a true reflection of who you are and your high standards are not compromised in any way.
#54. Develop your USP (unique selling point): Who are you? What makes you tick? Why should anyone follow you? What are you strengths? What’s your speciality?… Only you can answer that!
#55. Let your voice be heard: Don’t be afraid to express yourself and to raise your opinions. Of course, you need to do this with some respect, without being rude to people. Ensure authenticity and consistency of your voice across your entire online and offline presence.
#56. Use social media: Almost all top brands are now using social media networks to get more traffic, leads, and conversions. What are you still waiting for? Social media offers great “word of mouth” advertising. Create social media buzz and get raving fans. Don’t miss out!
#57. Do contests/competitions: People are always interested in contests/competitions. Start with free entry ones and then do paid ones at the right time. Give away prizes of value and interest to your prospects. For example, $100 and a top-notch blogging course.
#58. Do product give-aways: Let other people give away your product(s), ebook or report or even bundle it for sale with other products. Your product will promote you instead and attract prospects to you.
#59. Be accessible: Give people multiple ways to contact you. Attraction Marketing is all about getting people to contact you interested in what you have to offer. So, make it easier for them to do that.
#60. Be responsive: How often do you send emails to internet marketers whose list you have subscribed to without a reply but they keeping sending you automated follow-up messages? Be different! Respond to your prospects’ emails (within 24 hours) and comments on your blog – very important. Your prospects will always be appreciative of that.
#61. Be helpful: Be willing to help people when they need help. People follow leaders who have their best interests at heart, who go out of their way to help them. When you care about people, you’ll help them.
#62. Prospect your prospects: Learn and master prospecting like your life is dependent on it. This is a key component in your network marketing business and will reflect on your bank account. You have to connect with your prospects.
#63. Simplify complex stuff: You will attract more people to you like cheese attracts mice if you make complex strategies easy to understand and implement. For example SEO and PPC advertising can be quite complex and intimidating for many people.
#64. Create video tutorials: They allow people to watch over your shoulder as you show them step-by-step processes of doing some things on your computer. People love tutorials as they always want to learn how to do things.
#65. Be original: Don’t do things like everyone else does. Dare to be different. Look for new ways to help your prospects. Since everyone is talking about making money online, why don’t you share killer money saving tips?
#66. Share helpful tools and resources: Share the results that you are getting by using some tools and resources, that can also help your prospects to run their businesses. The key is to recommend the products that you are personally using and show how they have helped you to grow your business.
#67. Set and share your goals: Have a clear vision of where you are headed and what you want your business to become. If you don’t know where you are going, then nobody will want to follow you.
#68. Create a marketing circle: Divide the circle into different components of your marketing which can include blogging, email marketing, social media marketing, direct response marketing and so on. It’s all about using what’s effective and bringing you the desired results.
#69. Add direct response marketing: If you want to generate endless leads daily – quickly, I may add, then you need to add direct response marketing to the mix. You’d be targeting people who are actively searching for what you have to offer.
Examples include PPC marketing (Google, Yahoo, Facebook etc) and paid media (banner advertising). You’d need to pick at least one strategy, learn and master it.
#70. Put your marketing on autopilot: Smart marketers leverage their time and energy while creating success. You need to let the modern-day technology do the “selling and telling” for you through your websites and sales funnel. You can then focus on stuffing your pipeline, attracting and closing new prospects consistently.
#71. Be focused and consistent: These attributes are key to your marketing success. Consistency demonstrates commitment. You’re going to earn trust because you’re consistent. Focus on marketing consistently. You must never stop marketing or market only when you want to. You need to keep attracting prospects to you and build the momentum. You also need to focus on learning and polishing your marketing.
#72. Split-testing: Test different marketing strategies and tactics so you can know what’s working well and tweak accordingly. Track and improve your conversions and sales funnel. Build on what’s giving you more sales and sign-ups.
#73. Use press releases: They are perfect for sharing your business news and events. They can position you as a leader and add credibility to you and your business, thus attract more prospects to you.
#74. Do article marketing: Write and submit value-packed articles to high ranking sites. When you write articles, you position yourself as an expert in your niche.
#75. Work on SEO: Learn and implement this strategy to push your sites to the first pages of the search engines and take advantage of the free, laser targeted traffic to your business.
#76. Produce quality and useful content: If your content is top-notch and like none other, helps people, solves their problems and impacts them in big ways, then you’ll make an impression on people and stand apart. Share your good content consistently and give it wings to soar freely and be shared.
#77. Be productive: Don’t just be busy with little or no results to show for your activities. Work on the things that will get you more sales and sign-ups – the income producing activities. By automating and outsourcing some of the tasks, you can spend your time on the things that will move your business in the right direction.
#78. Know your competition: How can you crush your competition if you don’t who your competitors are and what they are doing? Visit their websites, read their newsletters and even buy their products. Do everything better than they do if you want to get noticed and have people choose to follow you over your competitors.
#79. Network: You are in a network marketing business. Stop hiding behind your computer, get out there and start networking with people. Make connections with people online, and then go and meet them in person in the real world, offline, where possible.
#80. Public speaking: Start doing your own live internet marketing presentations in your area and anywhere else. More and more people are interested to learn about internet marketing.
Always invite people to visit your blog and/or your landing page to learn more and give out business cards. You can put the money you make from these seminars towards funding your direct response advertising.
#81. Work your list: Take advantage of email marketing and keep sharing valuable content, tips and resources with your subscribers. This is a great way to build relationships and trust which can lead to more customers and more money in your pocket.
#82. Offer discounts and/or free bonuses: They are a great way to prompt your prospects to take action. The key is to offer freebies that contain valuable information and tips. You can also offer discounts on your products and/or sign-up fee.
#83. Company training: If your company is doing free training for anyone interested, then invite your prospects to attend so they can have a peek behind your company’s curtain and get a bigger picture. Always share the recordings with them if available.
#84. Have integrity: Build an undeniable reputation of integrity and you will not struggle to attract people to you. People are looking to follow those who are completely honest and not fake.
#85. Do joint ventures: Find people who have your audience already and co-create products with them. Look for people in your target market who have larger lists than yours.
#86. Comment on other blogs: Blog commenting in your niche is a great way to get your name, blog and business out there and attract people to you.
#87. Improve your sites: Make sure that your sites are welcoming with uncluttered designs, everything is user-friendly and works well. Be sure to use a clear, concise and compelling call-to-action.
#88. Share the bad stuff: Huh? While everyone is sharing good things about products, systems and companies, share the bad side of things. Warn people not to waste their money on certain products and systems and back up your claims. Remember, people want honesty.
#89. Use catchy headlines: For every piece of content that you put online, use magnetic, sizzling and benefit-driven headlines to entice people to read your content and do what you want them to do. Learn and master copywriting.
#90. Do newsletters: Start doing weekly or monthly newsletters sharing the latest marketing updates and strategies to keep your prospects well-informed.
#91. Join social community sites: They are HOT right now and are great for networking and for posting content that will be shared and promoted across the web and generate you traffic. Get active and get noticed!
#92. Take the media route: Start a special show, a podcast or online magazine and be seen as the expert.
#93. Create your own system: You can create your own system or programme based on your experience, what has worked for you so that you can help others achieve the same results as yours. People will get attracted to you as they want exactly what you have.
#94. Offer options: Make sure that there is something for everyone and offer different options to choose from. Not too many though as no choice would be made. They can be packaged in terms of pricing, features and so on. You’d be giving people some flexibility.
#95. Provide ongoing product offers: It’s much easier to retain the customers that you already have than to keep attracting new ones all the time. So, in order to have repeat customers effortlessly, you need to use a business model that encourages ongoing purchases. And if you have your own system or programme, you can collect monthly fees.
#96. Mastermind with like-minded individuals: Hang out with people who share the same interests and aspirations as you, who have what you want or who are travelling on the same path as you. You’ll get inspired to achieve your goals and learn the strategies that they use to attract people to their businesses.
#97. Do surveys: Ask people to give you feedback on the service and value that you provide in order to help you serve them better.
#98. Think outside the box: Use creative ways to attract prospects to you. Do whatever is necessary to attract people, even it means doing extra 5% that no one else is doing. Come up with something that only you can offer.
#99. How do you eat an elephant? One bite at a time. Cut it into bite-sized pieces and keeping eating! I know you can’t wait to create massive success in your business, by implementing all these strategies. The key is to take one step at a time, until you get there – you will get there! Be laser-focused and take an all-out massive action.
#100. Stay the course, they will come! The only one definite way you are going to fail to attract targeted and endless prospects to you is if you quit. Keep going!
#101. Stay tuned to this Attraction Marketing Online blog for more killer marketing tips that you can implement right away to grow YOUR business.
There you have it, you now have more than enough ways to use to attract targeted and endless prospects to you. No more excuses for not attracting enough prospects. Go and get ‘em!
Oh before you go, please help me spread the word and SHARE these awesome tips with the world. Let’s put attraction marketing into action, shall we?
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” ~ Zig Ziglar
“One key to having influence with others is to have others perceive you as a person of talent and virtue.” ~ Jim Rohn
“The greatest mistake marketers make is trying to create demand.” ~ Eugene Schwartz - (Find demand and cater for it!)
If you enjoyed reading this post, make sure you fill out this form to receive my blog post updates via e-mail, leave a comment below and share this with your friends and followers.